We’re LADbible Group: a voice and identity for a community of more than 120 million people, and a way of life for a generation of fans the world over.
LADbible Group builds youth communities across multiple channels including our websites, Facebook, Instagram, Snapchat, Twitter, YouTube, and our apps. We understand our audience and are on their side. Our community brings people together and we try to use our influence for good.
Working in our in-house creative agency, Joyride, the Account Director’s role is primarily to oversee the timely and effective delivery of branded content projects and account work assigned to them. Initially the work will comprise short-midterm business which has a level of integration into LADbible’s family of popular, fast-growing editorial channels.
Ideally, with a minimum of 8 years’ experience in a similar role, preferably with experience of how to handle media agency and brand direct clients, the position demands excellent analytical, organisation, communication, collaboration, coordination and leadership skills. With an ability to extract the best contributions from other people, particularly the various specialists internally from within the Agency and the broader team at LADbible (e.g. Sales, Creative, Production, Design, Editorial Activation, and so on).
The Account Director must expertly handle client expectations and be proactive with communications which concern campaign deliverables. They must project a positive, proactive image to the client to support the Sales team in relationship-building and project maintenance.
The Account Director must be passionate about youth culture and savvy about the advertising and media industry. They must be a problem-solver who may also need to contribute to the development of original branded content ideas, working closely with the Agency specialist colleagues. At times, the role may also demand for the Account Director to be present and assist with productions.
The Account Director has a vital function in being guardian and promoter; both of LADbible and the clients’ brand. They must willingly seek information and insight about all brands involved – their business model, products, market positioning, audience and competitors – to be as adept and trusted as possible.
Ability to develop a strong and constructive relationship with the client based on honesty and trust
Be able to manage the clients expectations regarding deliverable; pre-empt and resolve issues early.
Always demonstrate a clear understanding of the client’s business
Timely delivery of reports and campaign analysis.
Be a good judge of creative work in terms of factual accuracy and relevance to brief
Always demonstrate a clear understanding of the clients business
Produce client development plans to evolve and enhance our key accounts
Timely delivery of reports and campaign analysis
A keen eye for data; ability to optimise and improve for benefit of optimum campaign performance
Ability to take a brief from client and draft creative brief for internal discussions
Ability to manage a team
Ability to provide clear project management in terms of workflow, timings and objectives
Capture learnings, offer solutions, provide recommendations and communicate to the wider team.
Keen negotiation skills.
Act as constructive “go-between” over creative changes affected by client or elsewhere.
To be optimistic and motivate other members of the team during difficult times.
Demonstrate positivity, energy and enthusiasm for all aspects of the role.
The ability to perform under stress with tight deadlines
To undertake other tasks including general administrative duties as may be required
Champion you and your team’s work
To be an ambassador for the business at all time
LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our content–spanning editorial, video, documentary and live – billions of times each and every month. Using all major platforms, we’ve rapidly risen to become one of the web’s most prominent social video publishers.
Our brands include LADbible, SPORTbible, Pretty 52, UNILAD, UNILAD Sound and UNILAD Tech. Whether by putting a smile on someone’s face with a funny video or by engaging our audience in social issues important to them, we strive to make a positive difference.
Sure, we may be UK based, but we’re powered by a community that spans the planet.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.