The Marketing Store is a consumer engagement agency that believes in the power of experience to build brands. Experience is any valuable interaction between a brand and consumer, and it’s the currency of 21st century marketing; consumers are placing greater value on it, technology provides brands with greater opportunity to deliver, and it’s the key to unlocking huge growth.
Our core skill is therefore transforming brands, products and services into experiences. To leave lasting impressions and influence future purchasing decisions.
We do this through our expertise in the sharing of experience and the science of experience. Yet none of this can be achieved without our investment in people and culture. We’re committed to breaking down silos to create more efficient and better-connected working processes. That’s why we are a people-first agency, built to serve consumer-first brands.
WHAT ARE OUR PEOPLE LIKE?
Our agency is home to creative problem solvers. Those who overcome any obstacle to successfully put consumer-first ideas, products and technologies into market.
People who wear their talent lightly. Willing to be part of a close community that pushes them to be better.
Because our goal is to bring people and brands closer together. Closer insights, closer connections and closer collaboration breed better, more effective work. It’s this dedication to getting closer that drives us to go further.
WHY WE THINK YOU WILL LOVE THIS ROLE
We are McDonald’s UK Strategic Retail agency, delivering the retail experience for nearly 4 million customers every day. Brands live, grow or die based on the customer experience they provide – how they serve, what they serve and what they say to their customers. The restaurant, and everything in it, is the most immediate point of connection to the brand, providing a tangible brand experience.
Our remit is incredibly varied, and we are an extension of their Marketing Team, working in an integrated fashion with our partner agencies. We provide all BTL marketing activation including digital, partnerships and direct.
The Retail Experience Team is fast-paced, energetic, and every day is fun and different! We produce creative that fills the restaurant space, creating a seamless customer journey. So, every time you visit a McDonald’s restaurant and pass a Drive-Thru or go straight into the restaurant, you will see ads for food and beverages – you will get to work on the creative and delivery of these assets. From developing the campaign strategy for the restaurant space, the development of the visual identity, and inputting into creative ideas, all the way to the shoot, and the post-production process – the role is diverse and full of opportunity to learn about one of the most compelling and forward-thinking retail spaces in the world.
WHAT YOU WILL BRING TO THE AGENCY
This Account Director role is to inspire, motivate and lead the direction of food and beverage campaigns as it moves into 2020 and beyond. This role will work closely with planning and creative to help shape the strategic direction of as many as 2 or 3 campaigns in any given month. Assets that will be created could be for Drive-Thru, the in-restaurant space, the McDonald’s app, and some social exploration too. You will be the key client contact on food campaign, as well as beverages, such as McCafé campaigns, that run throughout the year. You will need to be a natural team leader, managing a team of 5 and will also be responsible for providing leadership to the cross functional working group including: strategy, creative, project management, and the artwork department.
Digging deeper on the details
Building great client partnerships
Developing strong relationships with McDonald’s senior client contacts (across multiple levels and across all functions from Marketing, to Business and Consumer Insights and the Food Development team)
Demonstrating a solid understanding of the Informal Eating Out Sector in order to apply insight and understanding to positively impact McDonald’s business
Representing the agency in a professional manner
Working with the Business Director, Planners, other partner agencies, McDonald’s Business Intelligence Team and our McDonald’s marketing clients to drive the development of strategic initiatives within the marketing calendar
Engage in and support the brand planning and calendar planning processes development and implementation of proactive value-adding projects delivered
Work closely with the Group Account Director and Senior Account Director to proactively identify, develop and implement value-added projects for our clients
Strong Account Management
Working with the planning teams to create insights that drive creative excellence
Providing creative and strategic marketing input to client presentations to drive growth of the account
Representing the agency at client and all agency meetings
Conducting post project reviews and evaluation on all relevant projects to ascertain future project potential
Inspiring the creative and account teams to ensure consistent, timely and excellent delivery of projects
Strong attention to detail and great communications skills
The all-important numbers bit
Actively manage direct reports to ensure profitability of your client’s accounts through effective financial planning, forecasting and management
Understand and leverage all additional revenue opportunities within existing client base
Managing, motivating and inspiring your team (currently a SAM, two AMs and two AEs)
Clearly delegate appropriate responsibilities
Manage the performance and development of team members in line with the agency’s process
Play a leadership role across the Retail teams’ cross functional working group, inspiring and motivating all teams to deliver to an excellent standard
Desired Skills & Experience
SKILLS AND EXPERIENCE, WE WOULD LIKE YOU TO HAVE
Ideally, you will have a solid background in account handling. You will have a passion for creating brand experiences for customers. You will have strong people management skills, work well under pressure and have excellent organisational skills. You will know what makes consumers tick and how to strategically leverage brands successfully to customers.
Experience of working in an integrated agency environment, client side or as a Marketing Manager with proven experience in digital and social
Able to lead by example, be solutions orientated with a continuous-learning mindset
Entrepreneurial spirit – taking and creating opportunities with clients and across the agency alike
Senior stakeholder management experience
Strong strategic thinking skills with demonstrable track record
Good business and financial acumen including evidence of GM growth
Able to lead creative and client service teams to deliver great creative work, with a passion for the insight driven work
Excellent presentation skills (writing, reviewing and delivering) and ability to express ideas with clarity, confidence and logical reasoning
Must be able to work well and prioritise under pressure
Proven ability to develop solutions that address client’s business issues and opportunities
You thrive on taking ownership of your projects and deliver best-in-class executions
Any of the following would be a plus
Experience of working on big FMCG brands and on-pack promotions
Marketing qualifications (e.g. ISP, IDM, CIM, IPM) desirable
‘Your Hours’ – flexible working for all around a core hours structure
22 days’ holiday standard (increases year on year with service)
An additional three days for the Christmas period
Your birthday off and £50 cash on us!
Company pension matched up to 3% contribution
Private Health Cover with AXA PPP (for you)
Dental cover with Denplan (for you)
Annual Discretionary Performance Bonus
‘Bike to Work’ scheme
Life Assurance at four times your annual salary
Employee Assistance Programme
Referral bonus for new hires
Long Service Bonus at 5, 10, 15 years
Socials and sports teams
Beer-fridge Fridays and regular socials