The Account Director, Paid Social has direct responsibility for the management and output of the Dyson paid social team of 11 team members based in Mindshare WW London activating across 14 EU markets. Through their strong experience within paid social planning, buying, strategy and relationships with all key stakeholders (suppliers, client teams, wider agency teams, channel leads), they ensure the maintenance of all required processes and paid social excellence while working with the Business Director, paid social to develop the product and profile of Mindshare WW Paid Social.
Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.
Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!
We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength. We are a global media agency network with billings in excess of US$31.4 billion (source: RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Mindshare FAST (Future Adaptive Specialist Team) is a digital division within Mindshare of integrated performance specialist, managing Programmatic, Paid Search, Paid Social and SEO for our global clients. The Paid Social and Programmatic channels are combined to form one team know as Audience. Whilst these are combined, we maintain 2 individual specialist teams that are unified through their vision, operations, and team development. The Mindshare FAST Paid Social team are responsible for planning, buying and managing Paid Social campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology industries.
Our portfolio of Paid Social clients includes, Unilever, Dyson, General Mills, Volvo and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Social platforms.
The candidate will ultimately report to the Partner, Audiences (Programmatic and paid social). For personal development and day to day management they will report into the Business Director, Paid Social. Working within the Paid Social team they will be integral to cross channel knowledge sharing and contributing to channel integration across FAST.
The ideal candidate will be expected to use their own initiative in setting processes and expectations for the Worldwide Paid Social team. You will be expected to lead by example, growing the media investment of Dyson paid social, along with support with developing the department’s client base via new wins, engagement renewals and upselling new services.
Comprehensive Paid Social experience, ideally to have experience of managing global clients
Understanding of how to execute Paid Social campaigns across the global platforms Facebook, Instagram, Twitter and LinkedIn
Experience defining and putting into action a Paid Social strategy as part of the client’s overall strategy especially for large Brand campaigns.
Experience using the native Paid Social platforms for campaign management, reporting and insight
Experience working with Facebook Marketing partners to determine the value they can bring to an agency and a client
Knowledgeable on the business opportunities through Snap and Pinterest
Able to identify and develop business opportunities
An understanding of Paid Social and digital tracking and measurement capabilities
An understanding of how Paid Social can integrate with other digital and offline channels
Desire to be involved in an integrated strategic role
Experience working with client leadership and planning teams
Logical and analytical approach to problem solving
Exceptional project management and coordination skills
Exceptional interpersonal skills
High attention to detail and accuracy is essential
Experience developing and leading client relationships
Effective and efficient leadership style and approach to management & mentorship
Language skills desirable
SPEED: You will be expected to identify and action opportunities to future proof our clients within the fast-paced digital ecosystem. Whilst identifying opportunities to increase profitability and structuring the team to deliver profitable business in the short, medium and long term.
TEAMWORK: You should build your client’s and client leadership team’s trust and confidence by guiding them through the social ecosystem, the FAST process, actively listening and responding to their queries and concerns. You will mentor others, encouraging the social manager to take greater accountability and responsibility by empowering decision-making.
PROVICATION: The ideal candidate should champion ideas that push yourself and others outside their comfort zone in order to improve performance as well as take entrepreneurial calculated risks to act on opportunities that lead to significant gains for the business.
An Expert and thought leader in Paid Social:
Be an expert in Paid Social and keep up to date with recent industry developments
Become an expert in all Paid Social services offered by Mindshare Worldwide, ensuring outstanding client service and advancement of the group
Be a trusted senior advisor over existing and future Paid Social engagements for internal and external stakeholders
Demonstrating excellent Account Management and Client Servicing:
Take responsibility for the operations of your team managing your client portfolio
Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and Mindshare organization
Apply best practice rigor to the way the team operates and manages the execution of Paid Social campaigns
Be forward thinking and innovative in the development of Paid Social accounts and business opportunities, always thinking of additional or new services we can offer our clients
Attend all important internal and external client Paid Social meetings to present, train and provide outstanding levels of client service in a proactive manner
Continuing to develop and lead our Paid Social Team:
Be commercially minded, ensuring effective management of available resources and be aware of all scopes of work for your client portfolio
Take responsibility for your direct reports development and career progression within the agency
Review work quality of the team and take appropriate actions and or training to improve quality levels
Surfacing the best work within the team and promoting this internally and externally
Contribute to the wider Audience team to develop a market leading product and workplace
Growing our product and business:
Contribute to and lead workstreams that bring to life the FAST Paid Social vision
Contribute to raising the profile of FAST Paid Social through training, thought leadership, awards, case studies and attending key events
Foster a spirit of collaboration and integration with all Mindshare teams
Contribute to pitch team work and initiate central Paid Social projects where clear business and profitability benefits can be seen
Up sell additional FAST services and expand Paid Social spends for existing client base
The Paid Social Account Director will be measured through four key factors:
Foster a spirit of collaboration and integration with the client team, FAST team’s and key social partners
Delivery of the client’s Paid Social strategy ensure alignment with overall client Global strategy
Achieving clients’ performance targets, client development and innovation
Client portfolio profitability and growth
Team development and retention
Contribution to and ownership of wider Paid Social team, Audience department and FAST initiatives