The Marketing Store is a consumer engagement agency that believes in the power of experience to build brands. Experience is any valuable interaction between a brand and consumer, and it’s the currency of 21st century marketing; consumers are placing greater value on it, technology provides brands with greater opportunity to deliver, and it’s the key to unlocking huge growth.
Our core skill is therefore transforming brands, products and services into experiences. To leave lasting impressions and influence future purchasing decisions.
We do this through our expertise in the sharing of experience and the science of experience. Yet none of this can be achieved without our investment in people and culture. We’re committed to breaking down silos to create more efficient and better-connected working processes. That’s why we are a people-first agency, built to serve consumer-first brands.
WHAT ARE OUR PEOPLE LIKE?
Our agency is home to creative problem solvers. Those who overcome any obstacle to successfully put consumer-first ideas, products and technologies into market.
People who wear their talent lightly. Willing to be part of a close community that pushes them to be better.
Because our goal is to bring people and brands closer together. Closer insights, closer connections and closer collaboration breed better, more effective work. It’s this dedication to getting closer that drives us to go further.
WHY WE THINK YOU WILL LOVE THIS ROLE
We are McDonald’s UK Strategic Retail agency, delivering the retail experience for nearly 4 million customers every day. Brands live, grow or die based on the customer experience they provide – how they serve, what they serve and what they say to their customers. The restaurant, and everything in it, is the most immediate point of connection to the brand, providing a tangible brand experience.
Our remit is incredibly varied and is focussed on the four key areas that define the customer experience: Food, People, Environment and Comms. We are an extension of their Marketing Team and work in an integrated fashion with our partner agencies to lead all Brand Participation activities (e.g. Monopoly at McDonald’s and other promotional mechanics). We provide all BTL marketing activation including digital, partnerships and direct.
Monopoly at McDonald’s is by far the largest and most integrated campaign that we deliver for McDonald’s every year (2019 will be its 14th year in the UK and 4th year in the Republic of Ireland). It’s also the biggest campaign that the McDonald’s Marketing team deliver within their calendar! As the lead agency for Monopoly, we take great pride in delivering sales beating Monopoly campaigns year on year. At TMS, we take on full campaign delivery, including digital and social media.
This role is responsible for supporting the team in delivering the execution of the Monopoly campaigns. This includes: Monopoly campaign concept development, mechanic generation, partner negotiations and prize pool development, legal processes (from facilitating approvals on creative work, to helping develop and review promotional Terms & Conditions), developing all the promotional packaging and in-store POP kits (print & digital), as well as ad hoc support to the UK TMS Client Service team to deliver the website development, online advertising and social media comms, specifically within the UK market.
Outside of Monopoly, there’s the opportunity to sink your teeth into other projects, working from concept development through implementation to post activity evaluation on all campaigns and brand planning activity.
Finally, we guarantee that you will leave changed. Because we help our people achieve their goals.
So come here to experience. To experiment. To make mistakes. To challenge your own limits.
WHAT YOU WILL BRING TO THE AGENCY
Client & Team Partnership
Develop a strong relationship with McDonald’s Clients Partners (sometimes across multiple levels)
Display a passion for Monopoly and a willingness to deliver another award-winning, record breaking promotion as part of a wider team
Work closely & collaboratively within the Monopoly Team as well as build relationships with colleagues throughout the Agency and in different departments (Production, Creative & Digital)
Demonstrate a collaborative approach– working effectively across different departments
Demonstrate a strong ability to multi-task, juggling priorities and managing time effectively
Proactively & independently support your Account Manager & Senior Account Manager
Proactively provide timely project status information and contact reports for line manager and the wider team
Demonstrate an appetite to broaden experience outside of the assigned day-to-day
Excellent attention to detail
The all-important numbers bit
Show an aptitude for understanding and assisting your Account Manager and Senior Account Manager in their day-to-day management of projects costs, quotes and budgets
Assisting the team to raise the required PO’s and Invoices to keep on track with the agreed Project Billing Schedules
Desired Skills & Experience
SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE
Agency experience at Account Executive level would be advantageous, but most important is your enthusiasm for marketing and willingness to get involved with all project areas
Experience of working with a creative department and knowledge of the production process
Strong IT skills (MS Outlook, Word, PowerPoint and Excel)
Have excellent organisational skills and attention to detail
Have excellent writing skills
Have great presentation skills (writing and delivering)
Be able to express ideas with clarity, confidence and logical reasoning
Possess strong financial acumen
Be fantastic at project and resource management
Appreciate great creative work
Work well under pressure
Have an understanding of the Informal Eating Out sector, FMCG and retail sectors
Any of the following would be a plus
Experience of delivering digital campaigns
Marketing qualifications (e.g. ISP, IDM, CIM, IPM) desirable
‘Your Hours’ – flexible working for all around a core hours structure
22 days’ holiday standard (increases year on year with service)
An additional three days for the Christmas period
Your birthday off and £50 cash on us!
Company pension matched up to 3% contribution
Private Health Cover with AXA PPP (for you)
Dental cover with Denplan (for you)
Annual Discretionary Performance Bonus
‘Bike to Work’ scheme
Life Assurance at four times your annual salary
Employee Assistance Programme
Referral bonus for new hires
Long Service Bonus at 5, 10, 15 years
Socials and sports teams
Beer-fridge Fridays and regular socials