As an Associate Analytics Director at AKQA, you are passionate about using data to drive insights and optimisations that create better connections for consumers and improve bottom line business results. At our London office we need a data science leader who can take charge of key accounts, define the vision and roadmap for our clients, and successfully build the scope and team to support this vision.
Domain aptitude: mastery of relevant marketing analytics systems such as web analytics (Google Analytics, Omniture, WebTrends), programmatic marketing (Adwords, Marin, Google Bid Manager), CRM, Social and
many others. Able to train new analysts to set up and configure these systems, and fully utilise them for insight and marketing success.
Software and technical knowledge: experience of visualisation programmes, to include (but not limited to) Tableau, advanced Excel, SQL databases and how to construct/use them. Robust knowledge of statistical software packages whether professional (SAS/SPSS) or open source (R, Python).
Industry expertise: ideally in major verticals such as financial services, telecommunications and technology, automotive or CPG.