Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 alumni — and counting.
In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.
The B2B Event Marketing Producer will be an integral member of the B2B Marketing team. You'll lead our client development strategy by capturing and creating value through high-impact events (hosted, sponsored, and virtual). You’ll also be responsible for creating meaningful partnership opportunities with noteworthy organizations who serve similar clients to our own. These events and partnerships will successfully drive leads to the sales team and build brand awareness of our business among leaders in the workforce transformation space.
Responsibilities include but are not limited to:
Plan and execute global B2B event marketing strategy including GA hosted events, 3rd party sponsored events, and virtual events such as livestreams and webinars.
Own end to end event production - including format, content, staffing and promotion.
Work with GA’s Creative team to deliver event collateral including session decks and promo copy/design.
Identify new event opportunities in partnership with key stakeholders.
Create a global B2B events calendar, so the team knows the upcoming event cadence.
Manage participation in key conferences, speaking engagements and sponsored events
Build out best practices for pre-event and post event follow up to maximize exposure and qualified conversations from events
Manage event partner selection, including cultivating relationships and negotiating rates with 3rd party conferences to obtain best value.
Oversee individual event budgets, including measurement and reporting
Evaluate effectiveness of events through surveys, lead tracking, and ROI reporting
Work closely with the sales team to define event/program goals and logistics.
Collaborate with the Director of B2B Marketing and B2B Marketing Manager to ensure consistency with broader B2B Marketing activities.
2+ of B2B event marketing and/or partnerships
Experience leading and managing programs, vendors, and internal resources
Self-starter with ability to build programs from scratch: Must have a positive attitude and willingness to roll-up your sleeves and get things done
Passionate about driving value and community through event marketing