The SEM team at Farfetch consisting of 10+ people working a day-to-day basis with a dedicated team of developers and data scientists. Made up of experts in the field from a variety of different industries, they are responsible for working across all of our global markets. They make sure our presence remains high and mighty with new and existing customers, setting us apart from our competitors and ensuring we are always one step ahead of the curve.
This role will give you exposure to key stakeholders within the industry, involvement in some exciting new projects (marketing automation and optimisation) and the opportunity to work in a flat structure and a supportive and motivated team.
FOR THE BOLD. THE ONES WHO CHALLENGE CONVENTION AND DARE TO DREAM.
As a Biddable Media Manager within the Paid Search team, you will play a key role in the day-to-day optimisation of paid search campaigns to drive performance in line with ROI targets.
You will as well as support our long term initiatives (attribution models testing, reporting, optimization of LTV, CAC, etc) in relationship with data science, analytics and BI teams, and ensure those long term projects are delivering added value to Farfetch's customer acquisition activities.
Execute tests, collect and analyse data, identify trends and insights in order to achieve profitable growth in Paid Search campaigns
Update reports and provide analysis around ROI, campaign performance, purchasing patterns and website traffic to optimise all campaigns
In charge of updating our internal bidding solution COS targets in light of analysis and reports
Work with a team of developers to automate marketing processes and scale up our campaigns (Adwords scripts, in-house solutions)
Support data science, analytics and BI teams, and be their main point of contact to Paid Search team
Drive independent optimisation plans through analysis of data sets
Adopt a continual 'test and learn' approach to all performance marketing activities
Assist with all other Performance Marketing projects as necessary
Proven track record of optimising marketing / commercial activities with a data centric approach
You will have analytical experience in a commercial context, being an expert in SQL, BigQuery and Excel (experience with Python/R would also be a bonus but not essential)
Digital Marketing experience is preferred but not essential - our experienced team can teach you everything you need to know
Relentless attention and focus on the detail
Exceptional problem solving, quantitative and analytical skills with practical experience
Ability to analyse and draw insights from large data sets
The ability to clearly articulate complex challenges and solutions
Excellent verbal and written communication skills
A flexible, approachable attitude
Ability to work to deadlines in a fast paced environment
A dedicated team player
Fluency in English; ability to speak foreign language is a bonus