17 days ago
  • Level Mid Level
  • Professions Brand Executive
  • Type Full Time
  • Location Manchester, United Kingdom

Description

Job Summary:
Creating 360 brand campaigns from ideation to amplification across all channels.  Taking an idea and working it through to create a campaign.  You will know who everyone is talking about and immediately see who is the right fit for the brand, ahead of the curve on this.
You will have a fantastic knowledge of social content and what is required to drive engagement.
Tasks, Duties & Responsibilities:
Campaigns:
  • To feed into calendar to plan brand moments or campaigns across the year, working alongside B&M to ensure alignment with product
  • To conceptualise and execute campaigns, creating assets to feed all marketing channels to ensure synergy
  • To support on Influencer capsule shoots
  • To ensure deliverables are clear and covered
  • To support on post - retouch, video editing, graphic design
Social:
  • To support on social content calendar
  • To source and create content
  • To support with scheduling
  • To review Influencer posts and decide which to repurpose
  • To monitor and respond to engagement
Experiential & Partnerships:
  • To support with customer-facing projects including but not limited to brand ambassador campaigns, external events, 3rd party sponsorships and partnerships
  • To support with events
Communications:
  • To manage Influencer and press relationships
  • To support with gifting
  • To monitor the fashion industry news and keep up to date with trends alongside the product teams
  • To develop innovative, creative and unique approaches to our marketing, helping to keep the brand at the forefront of creativity
  • To communicate results internally
  • To manage agencies – PR/Influencer
General:
  • To help to define brand guidelines
  • To brief in artwork for homepage
  • To work with media booker to ensure ATL requirements and timeframes are met
  • To create copy for all marketing sources
Health & Safety:
  • Fully understands the fire, emergency and health & safety procedures of the workplace
  • Ensures all potential and real hazards are taken care of immediately, and are reported appropriately
  • Works in a safe and responsible manner, within the framework of legislation and workplace specific policies
Miscellaneous:
  • Is an ambassador for the brand
  • Attends training, meetings and other events as requested by direct manager or senior management, including Director of Human Resources
  • Assists colleagues by completing tasks outside own job role when requested, including supporting associated companies
  • Maintains own working area in a professional and organised manner
  • Always strives to improve the department’s operation and increase knowledge of own and related job functions.

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the jobholder may from time to time be required to carry out tasks, which are not detailed in this document.

Skills Required

  • Branded Content

People who have worked with boohoo.com