Brand Marketing Executive, BritBox
London (Waterhouse Square)
12-18 Month Fixed Term Contract Position
ITV is the biggest commercial television network in the UK. Behind every famous face, there are hundreds of others, all doing their bit to make things happen. We love telly, we're passionate about content and most importantly we understand our audiences. As a growing international company, we're commercially minded and have a global focus. We're all about pushing the boundaries and being innovative.
Why you should join us...
ITV loves helping people build their careers. Every day we create quality content for different platforms, including some of the UK's best-loved TV programmes. Behind the scenes, our diverse team works collaboratively in a variety of different roles, thinking creatively and commercially to make an impact across the globe.
What this role will entail...
BritBox is one of ITV's most exciting initiatives, a new British direct-to-consumer SVoD service in strategic partnership with the BBC. Joining the BritBox team presents a unique opportunity to help create an incredible new service from the ground up.
The role's main purpose is to support the Head of Marketing and Head of Direct-to-Consumer to successfully launch BritBox into the UK with a clear positioning and high-profile brand launch campaign, and play a key role in delivering ongoing brand and editorially-led communications. As part of a relatively small team that will initially be in start-up mode it will be important for the incoming person to be a self-starter, happy to pick up tasks and projects that may not fall directly in their remit and prepared to get involved in everything from strategy development to brand guardianship, to detailed execution and delivery, with particular focus on on-air, and off-air offline channels.
Some Key Responsibilities:
Supporting the BritBox Marketing team to deliver a high-profile, impactful and creatively ambitious launch marketing campaign, as well as day to day promotional activity across on-air, off-air and social media, and promotional campaigns for Original Commissions.
Lead the process on allocated projects from planning & briefing through to development of ideas with ITV Creative or external agencies, media planning, to delivery of the campaign.
Work closely with Media Planning and external media agency on delivery of on-air and offline campaigns.
Work closely with Corporate Comms, Press & Picture Publicity and Internal Comms teams to deliver BritBox comms to internal and external stakeholders.
Work closely with Editorial team to develop Marketing calendar.
Brand guardian. Ensure that internal and external stakeholders, broadcast, platform and distribution partners have all brand assets that they require, and ensure brand guidelines are adhered to.
Responsibility for Marketing costs tracker and raising POs to ensure team stays within budgets and timelines.
Keep team abreast of industry trends and creative innovation.
Passionate about TV and SVoD
Significant experience managing through complex marketing campaigns, with knowledge of TV production, TV media planning, off air media production (Outdoor, Radio, Cinema, Digital etc) .
Excellent knowledge of social media platforms esp Facebook, Instagram, Twitter and YouTube. Experience in delivery of paid social campaigns is desirable.
Commercial experience with robust ROI measurement is desirable.
The role requires high levels of organisation, with strong planning skills and the ability to prioritise a large workload according to ever changing business needs.
A self-motivated team player with ability to effectively communicate with people at all levels across multiple disciplines.
Strong stakeholder management and able to effectively communicate, understand their needs and deliver solutions quickly.
Demonstrable experience of working with third party agencies and creative teams to manage projects and deliver on time and on budget.
Excellent project management, administrative and IT skills and ability to manage multiple systems.
Be flexible and able to meet tight deadlines and work in multidisciplinary teams.
The ability to remain calm under pressure is essential.
Must be collaborative, adaptable and flexible in dealing with changing needs, often last-minute
Closing date: Thursday 1st August 2019
We love different perspectives and celebrate individuality. So, we look for the best talent from all walks of life. We're passionate about creating a diverse and creative team of people of all ethnicities and backgrounds. Treating people equally and with fairness and respect is a way of life here. Our jobs are open to all.
At ITV we celebrate individuality. We are committed to increasing the diversity of our workforce and we strongly encourage applications from candidates from all backgrounds. We are proud to be a Disability Confident Employer and if you've a disability and meet the minimum criteria for the role we'll guarantee you an interview. We're happy to discuss any additional support you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require additional support...
At ITV it's your talent that matters and we want you to be the best you can be.