Brand Strategy Graduate - 2021 Start Job at TikTok | The Dots
27 days ago
  • Level Junior
  • Professions Brand Strategist
  • Type Full Time
  • Location London, United Kingdom

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Description

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo. We are now looking for talented individuals to join us in 2021 - people who want to inspire creativity and co-create the future with TikTok.
Regardless of the function you choose to specialise in, our graduate roles will enable you to participate in meaningful and innovative projects. Your potential for growth at TikTok is limitless. Join us to enhance your skill set and develop your network in the tech industry.
TikTok are searching for smart & passionate students to join the Global Business Solutions (GBS) Brand Strategy team in the UK. The Brand Strategy team guides the company's point of view in Europe on TikTok for marketers. The team is focused on delivering engaging narratives that inform and inspire clients, agencies and the industry with the opportunity TikTok brings to media agencies and brands direct. Some examples of work from this team include platform and vertical narratives, inspiration decks around key moments on TikTok, strategic best practices and thought leadership. Ultimately our work will help generate demand for TikTok and drive consideration for our products and solutions.
We are also responsible for proactively developing business on TikTok from an agreed list of clients, leveraging our relationships with senior agency heads of strategy and planning. We work closely with the product team, agency sales and client teams, Creative Lab and Marketing Science.
This role will support the brand strategy team in their response to briefs and narrative development. Individual tasks might include, but aren't limited to:
  • Research platform trends (e.g. new trends, holiday led, by hashtag, by vertical etc.)
  • Use GWI platform to pull audience and user data
  • Use App Annie to analyse competitor landscape
  • Help generate ideas in response to briefs
  • Read and summarise reports, market intelligence and category insights to help team build vertical narratives
  • Taking on small briefs alone
Qualifications
  • Bachelors degree
  • Be passionate about Tiktok! Bonus if you are a keen user of the platform
  • Interested in the digital media landscape and social media trends in general, ideally using various social platforms personally
  • Happy to work in a fast paced, rapidly evolving company and wear many hats
  • Wants to get stuck in and cover a wide range of tasks - Collaborative and personable, happy to help out wherever needed

Skills Required

  • Brand Strategy

People who have worked with TikTok