The RL B2B Commercial Sales team is recruiting for an experienced Channel Marketing Manager to establish and manage marketing programs to drive growth across our B2B book of business. The ideal candidate will have experience in sales or marketing of B2B products to direct customers or through partners. This person would be enthusiastic, have a “builder” mindset and be committed to building the future of our B2B portfolio.
The core responsibility of the Channel Marketing Manager will be to deliver marketing campaigns and/or programs to drive leads and conversion of B2B customers, either direct or through partners such as Resellers, Service and Solution partners, Global System Integrators, Technology partners and Independent Software Vendors (ISVs). Marketing programs include but are not limited to co-marketing campaigns, programs and contests, tradeshows and customer events. This candidate will be highly skilled at navigating a matrix environment and comfortable influencing across all levels, both internally and externally. This role will report to the Head of B2B Channel Marketing.
Build, manage, measure and refine marketing strategies/programs/campaigns, driving strong impact and results across the sales funnel for the B2B Commercial Sales team.
Oversee and manage budgets for all deliverables through strategic forecasting and monitoring of all expenditures.
Develop detailed analysis, plans, milestones, deliverables and overall status updates for all campaigns and programs.
Ensure programs, campaigns and leads are appropriately tagged via SFDC to accurately track and report on impact and metrics.
Communicate impact, challenges, roadblocks and insights effectively and concisely to appropriate audiences and stakeholders.
Collaborate with cross-functional teams (e.g. Product, PMM, Category, Partnerships, Operations) and represent the needs of the commercial sales team and their customers.
Evaluate financial program/campaign performance and present ROI analysis to management.
Perform ongoing research on our strengths and opportunity areas, as well as those of our competitors.
Manage contractors and 3P vendors (as needed).
7+ years experience marketing enterprise hardware and software through channel partners (resellers, distributors, independent software vendors, and global system integrators) and/or via direct sales teams.
Track record of designing and implementing successful marketing strategies delivering against brand and sales goals.
Experience developing, executing and measuring Channel/Partner marketing and go-to-market campaigns and programs.
Demonstrable experience in project management, marketing communications, content strategy development and/or content/digital marketing.
Experience developing working relationships and influencing at all levels of management, internally and externally.
Project and/or program management experience, including multitasking to lead and execute multiple projects in parallel
Willingness to travel ~30% of the time
B.A. or B.S. degree