26 days ago
  • Level Mid Level
  • Professions Event Manager
  • Type Full Time
  • Location London, United Kingdom

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This pivotal role is responsible for shaping and delivering the marketing strategies for our flagship retailers, driving our promotional programs and events (Clinique Gift, retailer events).
Key Responsibilities:
  • Lead the planning, development and implementation of our Clinique Gift activity across all retailers
  • Work closely with Marketing Manager / Director and Global Marketing to develop, innovate and choose GWP program for UK market
  • Forecast and plan for all GWP requirements for the brand twice a year
  • Create overarching gift strategy for each season as well as bespoke strategy by retailer
  • Management of gift for key retailers, and oversee implementation for all other retailers
  • Manage implementation of relevant retailer gift programs
  • Lead team in creating all collateral for all retailers
  • Lead team in creating all CRM material
  • Lead team in creating social assets for all retailers
  • Liaise with VM and global for approval on creative and copy
  • Liaise with retailers and sales team to gain approval for all gifts and marketing support plans
  • Oversee the Bonus Time master, coop budgets and GWP budget
  • Prepare in-depth post-campaign analysis for each retailer and overall results tracker
  • Create and execute marketing programs to support our Flagship store strategy
  • Create a unique trade marketing calendar for each of our flagship retailers: Selfridges, Brown Thomas, Harrods, John Lewis Oxford St, Debenhams W1 and Boots top doors
  • Manage implementation of these plans
  • Work closely with sales team and key contacts at each retailer to understand their upcoming programs and how we can work within their themes
  • Create and execute engaging marketing events (i.e. illustrator, engraving…) and associated collateral and media support
  • Develop bespoke collateral for service events and activities
  • Plan and forecast annual sampling (pick and mix) initiatives
  • Oversee exclusives strategy, from forecasting to pricing, launching and performance analysis Project manage exclusive launches and activities liaising with the Product Marketing Team
  • Explore new opportunities to engage with these flagship consumers
  • Create reporting documents to track, monitor and optimize activities
  • Work closely with NAM, field and education teams to execute with excellence
  • Oversee budget management and all associated spend
  • Create and lead trade marketing initiatives with our retailer partners and corporate (Smile events, Dept Events, Points Events…)
  • Liaise with sales team to understand all retailer events
  • Project manage additional retailer programmes, building relationship with retailers & ensuring brand identity maintained
  • Create ASOS trade marketing initiatives
  • Oversee joint management with PR and social of the development and creation of cultural relevance events, and collateral
  • Develop retailer specific collateral for key trading periods.
  • Prepare result reporting as well as suggest future suggestions.
  • Oversee sampling management & planning for all key eventing and flagship doors
  • Oversee all beauty boxes (excluding corporate boxes) to recruit new consumers
  • Experience in a marketing environment working across trade marketing / promotions and events in an FMCG environment
  • Creative and enjoys working in fast-paced environment.
  • Must be a self-starter, proactive, flexible and able to handle multitude of projects at one time.
  • Excellent organisational, analytical and computer skills required, including Microsoft Outlook, Word, Excel and PowerPoint.
  • Very strong communication skills
  • Excellent attention to detail.
  • A positive, can-do attitude.
  • Team player.

Skills Required

  • Event Management

People who have worked with The Estée Lauder Companies Inc.