M·A·C is the world’s leading professional MAKEUP AUTHORITY because of our unrivaled expertise in makeup artistry. M·A·C celebrates diversity and INDIVIDUALITY — all ages, all races, all sexes. M·A·C is a proud COMMUNITY of professional makeup artists. M·A·C is at the forefront of TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. M·A·C believes in SOCIAL RESPONSIBILITY, with VIVA GLAM and the M·A·C AIDS Fund at the heart and soul of our unique culture.
The Content & community assistant manager is responsible for two key streams:
In this highly collaborative role, you will work with our cross-departmental team to ensure that our content is planned and produced to the highest standards and aligns with our goals, while also adhering to processes that maximize efficiencies and team optimization. The ability to clearly communicate and work in partnership with MAC Artists community, Online, PR& coms and Product Marketing teams is vital to this role.
This role is responsible for executing the content strategy with creativity and editorial flair, providing meaningful storytelling that connects, resonates and engages with the M.A.C target audience. This involves taking a consumer-centric approach to content creation and planning using data and insight to continually iterate and optimize content and performance across our digital channels. A good understanding of the UK beauty market, and ability to identify upcoming trends to ensure MAC remains relevant in the UK market is critical for this role.
Being successful in the role requires a passion for social media, content creation and digital publishing and the ability to understand and articulate how and why certain pieces of content go viral — where did they take off, what makes audiences connect with them; why are they worth sharing
This position reports to the Content Manager and sits within the Consumer Marketing team.
CONTENT CREATION, PLANNING & PUBLISHING
Coordinate with Global and other regions to ensure efficiencies in content and social media planning
Identify, develop and implement systemic models and toolboxes that are scalable to increase efficiencies and agility; using a test and learn approach
Create and curate a pipeline of quality content utilising M.A.C Artists, UGC, Influencers and retail marketing social media social media content creation.
Schedule and publish fresh daily content that is on brand, timely and tailored to platform and audience nuances
Ensure all copy is in-line with the brand tone of voice, locally relevant, engaging and drives the desired outcome (e.g. clear CTAs)
Be a guardian for our social media channels, safeguarding that any content published is in-line with the overarching content strategy, reflects our brand values, and builds a cohesive and consistent tone, attitude and personality
Maintain an up-to-date publishing calendar capturing all key moments including product launches, event, cultural and seasonal moments. This incl. consumer mindset and interests
Timely upkeep of all social media branding – e.g. cover photos, Instagram story covers and profile bios
Experiment with how our content is presented on platform, analyse results, and give actionable feedback
Create clickable and eye-catching headlines, titles and thumbnails for video and editorial content
Work closely with the Content Manager on idea generation for campaigns, product launches and events keeping innovation front of mind
Proactive content creation and ideas generation around real-time buzz-worthy moments identified through social media listening
Forward plan social media content one/two month ahead giving appropriate time to arrange shoots and gather necessary sign-off and approvals
Work together with the online and Corporate consumer insights teams to Identify SEO and consumers’ trends to inform content and stories development.
Share results with Senior Management and Global teams to constantly refine content and social media organic strategy, platform usage and community building
COORDINATE CROSS DEPARTMENTAL CONTENT
Define and implement framework and processes to lead and support Store social media handles inline with the social media brand strategy
Define and implement a systemic approach to structure M∙A∙C current content creation pipeline with different content creators (social media team, M∙A∙C artists, followers, Global, other regions…). From brief to delivery and performance measurement.
Collaborate with artist relations team on artists briefings, issuing training and guidelines when necessary
Build strong cross-departmental relationships ensuring their needs and key milestones are captured in the publishing plan
Review assets supplied by the Global team and make necessary adjustments to optimise for the UK market and consumer
Build relationship with internal design studio / in house designer, briefing assets as and when required to support campaigns and key focuses
Work with PR to support influencer activity and content, providing guidelines when needed
Oversee brainstorming strategy sessions; bringing innovative ideas for locally relevant content that aligns with our brand DNA and Pillars. Blend creative and analytical skills to deliver insight based content and storytelling.
You must be a leader and a true digital expert with strong communication and negotiation skills as you will need to be able to work with many stakeholders, both internal and external.
You will be a key partner to the Global team in sharing insights and learnings to inform broader business response. You will be working with the Global Consumer Engagement team to ensure programmes fit with the UK strategy and local objectives.
CAPTURING NEW CONTENT
Create content whenever relevant for quick turnaround (reactivity) and authenticity (organic feel)
Create content via iPhone to support events and real-time calendar moments, in line with brand and content guidelines
Attend and coordinate shoots, as required, sourcing product, creating moodboards and assisting with booking studio space, models and stylists
Create weekly Instagram story moments that are in line with brand and story moments
Accountable for community management and moderation
Accountable for community monitoring/listening to identify needs and trends and adjust plans accordingly
Accountable for defining and establishing social ecommerce model in collaboration with Global
Responsible for following social best practices to ensure maximum reach and engagement
Coordinate relationship with Sprinklr
Escalate any potential issues / crisis with speed and to the relevant teams
Share learnings and consumer insights gathered from community management to shape the ongoing content strategy
SOCIAL MEDIA MONITORING, ANALYSIS & REPORTING
Measure impact and performance of social media activity and content and revise plans accordingly
Update the weekly KPI tracker and circulate a brief weekly update with insights and performance
Compose EOC reports and key learnings to the wider team
Manage the production of the monthly social media report
Keep up to date with the everchanging social media landscape and share developments with the wider team
Use Social Bakers to inform and support future creative
Use social listening tool and industry trends to inspire content ideas
Help the rest of the business understand the added value provided by social media
Experience creating editorial and digital content publishing plans and reporting on success and learning's
Comprehensive understanding of video pre-production, production, and post-production
A creative copywriter with editorial flair
Deep understanding of how headlines and thumbnails can affect performance
Proven track record building, nurturing and fostering creativity in online communities
Experience with producing beauty content
Understanding of best practices and able to distinguish between emerging trends within the digital / social space from a passing fad
Strong comfort level prioritizing and managing a high volume of work, quickly moving between projects without missing a beat
Solid understanding of social media and digital analytics
High emotional intelligence to collaborate with diverse working styles, and with team members across different teams and markets
Flexibility to adapt to changing timings and deliverables
Proactive and positive team member able to take initiative
Willingness to learn and evolve within a team environment
Native Instagram, Facebook, Pinterst and Youtube user
Experience of global brands an advantage
Understanding of marketing and branded content
in-depth understanding of analytics and reporting
Primary Location: GB-ENG-London
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 209994
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.