The British Academy of Film and Television Arts (BAFTA) is a world-leading independent arts charity. In addition to our Awards ceremonies, we have a year-round, international programme of learning events and initiatives that offers unique access to some of the world’s most inspiring talent, through workshops, masterclasses, scholarships, lectures and mentoring schemes in the UK, USA and Asia.
To implement BAFTA’s content strategy through content planning, creating, publishing and analysis, across BAFTA’s social and online platforms and channels to meet marketing objectives.
Key responsibilities and accountabilities (e.g. operational tasks, management responsibilities, inputs/outputs etc.):
Developing BAFTA’s content strategy alongside marketing & communications managers to support existing marketing strategies with a focus on audiences and channels;
Delivering content plans in line with BAFTA’s brand strategy, business narratives, key messages, editorial guidelines, governance and partners;
Segmenting audiences and using audience insights to inform detailed plans to increase engagement and influence community behaviour;
Creating or commissioning assets required by content plans for all BAFTA channels including social platforms, newsletters, websites, DM, working closely with in-house graphic designer or agencies;
Writing and proofreading engaging website copy, blog articles, newsletter items and social media posts (including twitter, Facebook, Instagram, Google+ and LinkedIn);
Optimising websites including checking H1 tags, meta tags and keyword consistency;
Scheduling and publishing content to reach target audiences using in-house publishing tools;
Analysing, reviewing and reporting performance of content to key stakeholders across the business;
Maintaining relationships with social media company representatives and content platforms;
Leading on live coverage of BAFTA’s events, including live tweeting, video streaming, logistics, testing, delivery and live clipping for social platforms.
A bachelor’s degree, or equivalent;
3 years + experience working as a content creator, marketer, producer or social media manager;
Ability to produce creative content and evaluate success across multiple platforms;
Proven copywriting experience;
Strong interpersonal skills and ability to collaborate with wider marketing team, stakeholders and talent;
Strong knowledge of Adobe Creative Suite, including Photoshop and Premiere;
Knowledge of Mailchimp beneficial;
Ability to articulate content strategy;
Experience managing multiple platforms and online communities;
Strong communications skills both written and verbal;
Experience of working with live coverage of events;
Strong analytical skills and data interpretation, producing reports on a daily basis.