As a Copywriter at R/GA you’ll be expected to…think. Think for yourself. Think for others. Think for our clients. Think as a team member. And most importantly, think digitally. Think about how people are interacting with new technology, from mobile devices to virtual assistants, and find new ways for people to play with our brands.
Daily requirements can range from high-level thinking like concepting for campaigns, to the granular thinking behind microcopy on every single page of a website. Whatever the ask, every opportunity should be seen as a chance to hone your skills.
Talking is also important. Communicating your ideas to peers and presenting them to clients will be a common task. So there’s THINKING and COMMUNICATING…
Ahhh, writing. Yes, you must be good at that too. You’ll be given the responsibility of crafting brands, in any form of media. From video scripts to phone apps to chatbot conversations. You’ll even be encouraged to invent your own media. It won’t hurt if you have a side hustle too: maybe you write code, maybe you write for video games, maybe you like to write music.
Whatever the copy ask here at R/GA, you should love writing and be striving to master your craft. We don’t expect you to know it all – but you should definitely want to.
Play nicely with creative teams, including other copywriters, interaction designers, art directors, programmers and more.
Must know which witch is which. And that “I” comes before “E” except after “C”.
Actually write – that is, be able to write compelling and grammatically clean long-form website copy as well as effective headlines, taglines and calls to action.
Do good impersonations – be comfortable writing in multiple styles for multiple formats.
Nail your client’s brand voice and work with account managers and strategists to make sure creative concepts, tactics and tone are on-brand and strategically sound.
Organise your time well, so you can work with producers to deliver on deadline.
Begin to meet with and present work to clients of all levels, from junior brand managers to senior marketing clients.
Become a Yoda: begin to take an interest in nurturing junior talent.
Love what you do.
Be willing to step outside your comfort zone and flex different muscles.
Ask questions like a 3-year-old: we need curiosity and a passion for digital media.
Take it on the chin and learn from your mistakes.
The ability to juggle multiple projects/tasks without losing your head.
Stay fresh. The right words have the power to make our work sing.
A minimum of three years’ experience in advertising and/or digital media.