16 days ago
  • Level Senior
  • Professions Creative Services Director
  • Type Full Time
  • Location London, United Kingdom

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Description

The Role
The Creative Solutions Director will set the strategic Creative Solutions strategy for their assigned agencies in order to maximise existing and drive new business. They will have, and will cultivate, positive and deep relationships within their agency's Partnership/Creative Solutions divisions, and be responsible for managing and answering the pipeline of incoming agency briefs correctly and in a timely manner, supported by data and insight, They will also be responsible for proactively seeking out new briefs and pitching proactive ideas based on agency/advertiser insight and requirements. They will have a significant working knowledge of Hearst brands and it's commercial portfolio and products (display, digital, social, events, accreditation, Made etc.
Key Responsibilities
Responding to agency 'Partnerships/Creative Solutions' briefs
• Respond to in-bound content RFPs with creativity and out-of-the-box thinking Hearst content/creative Studio, Digital sales teams/leads, Ad Product & Solutions, Media Planning and Project Management teams.
• Intelligently and contextually interrogating Partnership/Creative Solutions briefs.
• Effectively and efficiently managing creative brainstorms with relevant Hearst stakeholders, to generate relevant creative ideas.
• Quickly distilling an array of objectives and inputs to determine the right, executable solution.
• Creating expert responses with relevant insight, strategic creative/content proposition - written and presented in a compelling and clear narrative style.
• Once booked, ensure detailed hand-over to relevant Hearst stakeholders - eg, PM's, MP's,
Agency 'Partnerships' Lead
• Be the main point of contact for Agency Partnership teams (or equivalent unit depending on agency structure) - briefs, updates, relationships, showcase, case studies.
• Cultivate strong agency relationships ensuring Hearst are front-of-mind with Creative Solutions/Partnership teams.
• Set clear agency annual plan, detailing events and opportunities to ensure Hearst are front of mind, and agency are updated on all Hearst initiatives.
• Represent Hearst with the highest level of professionalism and provide excellent levels of customer service.
• Be expert on all elements of your agencies and their client's business and share this knowledge internally where relevant.
Agency Revenue Growth
• Be constantly sourcing for new business opportunities. This should be undertaken by maintaining contacts with agencies and their clients, by continuously assessing the business needs of clients and by using all other means available.
• Working knowledge of all relevant client and agency trading contracts and understand mechanisms around partnership solutions.
• Working knowledge of Hearst rate card and make recommendations where relevant.
• Be aware of any trading constraints and business rules that affect digital offering.
• Adhere to Barter
The Person
• Significant Creative Solutions experience and expertise.
• Proven record of effective creative ideas and sales.
• Strong understanding how to execute cross platform solutions
• Strong understanding of digital solutions.
• Ability to build compelling creative solution decks answering briefs based on insight and brilliant ideas.
• To work collaboratively with all divisions within hub and across Hearst-wide structure.
• To work closely with content studio to realise ideas.
• To follow the agreed 'Hearst Connect' process.
• Understanding of audience lens, media marketplace, agency and advertiser's objectives.
• Working knowledge of all available research tools, eg, AdDynamix, Clear Decisions, GA.
• Working knowledge of Hearst insight sources and materials.
• Working knowledge of Hearst divisions and brands - their ecosystems, audience delivery, digital formats and social platforms/distribution.
• Working knowledge of the Hearst Creative and Digital Content studio functions and the functions of the TAMS and PM's.
 

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