The world of content has come a long way and sophisticated new audiences crave entertainment, information, drama, passion, and authenticity. Working in true collaboration with our client Pernod Ricard, we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs-based content and digital media campaigns’.
We are looking for a dynamic creative for our on-site studio at Chivas Brothers ltd, working across The Glenlivet, to develop integrated answers to the creative challenges faced by our brands and help them on the road to unlocking their campaign and content opportunities.
With a skillset grounded in the traditions of creative writing and campaign big thinking but an ambition driven by the agility of social-first content creation, we want you to develop award-winning ideas that will catch attention, inspire action and drive engagement.
This role is perfect for an emerging mid-weight creative with an obsessive view on culture and a fascination with Social content. Maybe you’re already at a content agency or you might have discovered that you don’t like traditional agency pigeonholes. You might even spend a lot of your time being creative on social channels… either way; you’re looking to step up and be given ownership of projects that really allow you to explore audience culture and come up with creative solutions.
This position involves practical, hands-on delivery with a focus on strategic & tactical execution. Drawing on extensive practical experience, have a high level of knowledge in key digital disciplines, such as content development, creative design, and web development – as well as a good understanding of other areas, such as Data Management Platforms, CRM, social planning + comms development. Must have a strong creative eye to help lead global content creation and the ability to manage feedback from markets.
Develop and/or translate Brand plans into digital consumer campaigns.
Lead content streams to ensure that The Glenlivet is boldly at the forefront of culture.
Define digital tactics to align plans with the Pernod Ricard marketing process.
Working alongside our Lead Creative and on-site studio team to explore ways to open new opportunities and to help our brands understand and develop their creative presence through content.
Develop content calendars and toolkits for markets that support and extend marketing initiatives, both short- and long-term, determining which methods and channels will work for each sub-section of the target audience.
You must bring a creative flair and excellent written skills within 140 characters.
Ensuring all ideation is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels of content.
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
Solid level of experience and technical understanding across digital marketing –including social, web, mobile, search, content, CRM, data management.
Experience managing third party digital/social /PR/communication agencies or content creators.
Creative Copywriting experience and content management across social and web
He/she should have experience leading and developing global campaigns.
A flair for collaboration, with our on-site creative and production teams as well as key client stakeholders.
An understanding of publishing cycles and a working awareness of all major content channels.
Understanding of how to take an idea and make it come to life on the leading content platforms, right formats, and distribute to the desired targets.
Excellent storytelling skills (verbal and written) to be able to communicate the approach clearly and cohesively.
Experience with Photoshop, basic HTML/CSS skills, Adobe Creative Suite, or other video and photo editing skills for content creation are a plus.
3+ Years previous experience either in content, TV production, or Agency Creative – Including client-facing experience.
Previous drinks industry experience is a bonus.
Pernod Ricard is the No.2 company worldwide in Wines & Spirits with some of the most prestigious brands in the industry: The Glenlivet, Absolut Vodka, Jameson Irish whiskey, Ballantine’s, Chivas Regal, Royal Salute, Beefeater gin, and more.
Genuine people: Approachable, positive, confident – not arrogant, and creative!
Real relationships: Respect and trust, value differences, and support diversity – we encourage openness, simplicity, collaboration, and transparent comms.
Convivialité: We live the Pernod Ricard spirit every day, in everything we do. But it’s also much more than that: “convivialité” is our way of being. It’s something unique you feel and experience when working at Pernod Ricard. It cements our corporate culture, and it’s even in our tagline “Créateurs de convivialité”.
Pride of belonging: Engagement, passion, dedication and values.
Lots of agencies say they’re different. OLIVER is.
OLIVER believes that agencies work better inside a brand’s organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 2000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, adidas, BMW, Post Office and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes global content agency Adjust your Set, design, experience and engineering company DARE and property marketing specialists Aylesworth Fleming.
We are a company built on our values, we have given you a brief overview below but would love to tell you more.
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do ground breaking work
Be always learning and listening to understand
Be Results focused to exceed expectations
As an employer, we are committed to ensuring representation of people from all backgrounds regardless of their gender identity or expression, sexual orientation, race, religion, ethnicity, age, neurodiversity, disability status, or any other aspect which makes them unique. We welcome applicants from all backgrounds to apply and would encourage you to let us know if there are steps, we can take to ensure that your recruitment process enables you to present yourself in a way that makes you comfortable.