Innovative, uncompromising, romantic, provocative, upholding the power of emotion and the touch of the human hand: these are all elements that describe the fashion of the house of Alexander McQueen. The brand is synonymous with modern British couture, renowned for its strong identity and celebration of unbridled creativity. Integral to the McQueen culture is the juxtaposition between contrasting elements: femininity and masculinity, fragility and strength, tradition and modernity. Under the creative direction of Sarah Burton, the house produces critically acclaimed collections, driven by unparalleled vision and respect for craftsmanship. Burton was made Head of Design for womenswear in 2000 and was appointed Creative Director in 2010. The luxury brand was founded by Lee Alexander McQueen in 1992. Among the greatest fashion designers of his time, the legacy of his work lives on.
We are currently seeking a CRM & Clienteling Manager who will report to the WW CRM Manager based in our central London offices.
The CRM & Clienteling Manager will develop and execute the client-first communication strategy, leveraging CRM tools, Marketing initiatives, market insights, technology and best practice to drive growth.
Design and deliver the CRM strategy in order to meet clienteling KPIs and targets
Maintain and grow the Alexander McQueen client database through acquiring new clients and implementing retention and win-back strategies centred around effective lifecycle management; ensuring full compliance with local legislation
Deep dive into client and campaign data, identifying opportunities and presenting action plans for the corporate and regional teams
Provide clienteling analysis and reporting
Design clients gifting strategy
Set data, segmentation and database strategies and create actionable recommendations in all markets
Be the main point of contact for all regional CRM teams
Your Skills and Experience:
Previous experience within a similar role in a luxury environment highly desirable
Passionate advocate for CRM, keeping those around them focused on driving success
Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner
Experience of using CRM platforms (Salesforce, Siebel is a plus)
Fully proficient and confident in Excel and PowerPoint
Excellent attention to detail and takes pride in accuracy, even when working under pressure
Ability to communicate effectively across all levels of an organization
Degree in a related discipline
This is a fantastic opportunity to become part of a dynamic team with a visionary brand that offers possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.