26 days ago
  • Level Junior
  • Professions CRM Executive
  • Type Full Time
  • Location London, United Kingdom

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Description

Description

We are renowned for the analysis, perspective, opinion and insight our journalism provides to a discerning audience. Every day the content we create sets the news agenda, sparking debate and provoking comment.
Our vision, with quality journalism at the heart, is to pioneer new ways to serve 10 million registered users and 1 million subscribers.
This role will sit within the Subscriptions & Circulation department, and will be responsible for supporting end to end delivery of direct customer comms for stakeholders across Commercial Revenue (including commerce, events and advertising), with a focus on email as a channel.
Using our CRM system (Adobe Campaign), as well as customer data and analytics tools, you will be responsible for planning and delivery of email campaigns, including implementation of test & learn plans, as well as providing recommendations for campaign optimisation.
Key Responsibilities:
  • Manage the day-to-day delivery of email campaigns for the Commercial Revenue team (including the use of software such as Adobe Campaign and CACI Email Studio)
  • Provide regular, detailed campaign reporting on all Commerce CRM activities
  • Provide operational support for delivery of email test plans, report on results and make recommendations for ongoing optimisation
  • Liaise with design teams to coordinate proofing and approvals from stakeholders
  • Manage the training and onboarding of new stakeholders in the email production process
  • Monitor and advise on email deliverability using Return Path
  • Involvement in varied ad-hoc project work
  • Main channel email, but complemented with SMS, push notifications, remarketing, direct mail and outbound calling, with the flexibility to diversify further in the future

Requirements

Your Skills:
You are an accomplished eCRM or digital marketing executive with strong proven track record in managing simultaneous email marketing campaigns for sizeable online businesses. You will have a passion for driving insight through data, possess good analytical skills and always looking for improvement.
  • Accomplished in eCRM or broader digital marketing with experience in a similar position
  • Operational reporting and analysis experience
  • Understanding of customer lifecycle communications
  • Experience of building campaign automation
  • Experience of working with multiple ESP platforms (Adobe Campaign would be an advantage but not essential)
  • You’ve worked with a large consumer database and driven campaign success through data
  • Experience of customer profiling and segmentation
  • You’ve worked in a fast-paced, high volume environment
  • Knowledge of managing and domain and IP reputations
  • An extremely good eye for detail

Benefits

What you can expect from The Telegraph if you’re the successful candidate
  • The Telegraph supports flexible working, per your line manager’s agreement.
  • A range of excellent benefits (including on-site gym, massages, and more).
  • In-role development and access to formal development.
The Telegraph’s goal is to foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds.
We are an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.

Skills Required

  • CRM

People who have worked with The Telegraph