19 days ago
  • LevelMid Level
  • ProfessionsCommunications Manager, Content Producer, Account Manager
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Closing Date: 14-Jun-2024

We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications. Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021–22 we reached 650 million people.
Important Information on the role:
Contract Type- Fixed Term for 1 Year (Full time )
Location – UK wide
Posting – Internal & External
Pay Band – 7
Salary - Up To 33,995 plus 3,300 London market allowance if based in London
Benefits :
Civil Service Pension scheme with around a 27% as employer contribution
32 days of annual leave and up to 3 days of volunteering leave
Application Closing Date – June 14th, 2024
Candidates applying must have the legal right to work in the UK. British Council will not sponsor visas.
Role purpose:
Working to the Senior Communications Manager, this role will lead on the development of targeted communications for Chevening’s applicant audience including:
  • Developing a comprehensive digital communications strategy to attract the world’s most talented individuals to apply for a fully funded Chevening scholarship to study at a UK university.
  • Supporting British Embassies and High Commissions around the world to promote the Chevening programme locally.
  • Developing and executing ideas for improving our reach and engagement across our social media channels, where our main audience is Chevening applicants.
  • Collaborating with wider British Council and Marshall colleagues to generate new ideas and share relevant content.
  • Supporting the wider team with other duties as needed to achieve organisational goals.
Main Accountabilities:
Sector Expertise
  • Develops and executes comprehensive, multi-channel communications plans, managing and evaluating their success.
  • Ensures campaigns are data-led, strategically aligned and sustainable.
  • Manages internal and external delivery of campaign activity and relationships with internal and external suppliers on a day-to-day basis.
  • Where appropriate, creates and commissions relevant, high-quality content in support of programme objectives, checking brand guidelines are adhered to.
  • Supports the Senior Communications Manager to ensure effective scoping, costing, delivery, ROI and evaluation of all marketing and communication campaigns.
  • Ensures our brand and reputation are preserved and improved across all channels.
  • Provides expert advice, support and challenge on communications and marketing to internal stakeholders.
Communications
  • Oversee the development and delivery of our annual applications campaign to attract the world’s top talent to study in the UK.
  • Create and curate compelling content for all channels including website, social media channels, and email newsletters.
  • Collaborate with the wider communications team to maintain a consistent flow of relevant and engaging material.
  • Support our growth on social media platforms, ensuring content is timely, engaging, and aligns with brand guidelines.
  • Utilise social media analytics to track performance and optimise strategies.
  • Plan and implement digital advertising campaigns, including social media ads.
  • Create a range of templates and assets for British Embassies around the world to support them in attracting applicants locally.
Relationship & stakeholder management
  • Manages delivery of merchandise to British Embassies around the world, to support face to face marketing. Provides clear briefs and manages the quality of creative output, checking brand guidelines are adhered to.
  • Develops peer/personal networks within and outside the Marketing and Communications function at the British Council to enhance own knowledge and expertise.
  • Proactively builds and maintains excellent relationships with stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.
Strategy and Planning
  • Make appropriate links to issues across the broader organisation, to ensure that the development of content is based on informed business insight and joined-up thinking.
  • Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
Minimum Essential:
  • Degree or professional qualification in communications or business or demonstrable level of equivalent experience
  • Proven working experience in digital communications or content production/commissioning
  • Experience of strategic communications planning.
  • Experience of effective campaign evaluation.
  • Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
  • Experience of engaging audiences across a variety of channels and platforms
  • Experience of building and maintaining relationships with stakeholders.
  • An ability to find and tell stories, exceptional copywriting and editorial skills, and experience writing effectively for a variety of channels and audiences.
  • Basic understanding of Adobe InDesign and Photoshop.
  • Ability to successfully manage various simultaneous initiatives and project timelines.
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement
The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.  We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
The British Council is committed to safeguarding children, young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you have any problems with your application please email askhr@britishcouncil.org
Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.

Skills Required

  • Digital Communications
  • Stakeholder Management
  • Content Production

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