Mallow & Marsh are a marshmallow company dedicated to putting great marshmallows on the map. We’re redefining the meaning of premium confectionery, setting a new standard for innovation and on a mission to make marshmallow as popular as chocolate.
Founded in late 2013 we’re one of the UK’s fastest growing challenger brands. At the forefront of our success is our team of 14 people, so if you’re looking for a fast paced, high performing and fun environment then this opportunity is for you.
This is a fabulous opportunity for someone with a genuine passion for, and an expertise in, ecommerce, digital and social media marketing!
The Digital & Content Marketing Executive will help build this newly created position and champion online – developing online best practice, ensuring we stay ahead of the game and really driving our digital strategy.
Ownership of our strategic vision (look & feel, growth, engagement)
Planning and management of monthly content calendars (Instagram, Facebook & Twitter) including content creation and copywriting
Creation, execution and reporting of social ad campaigns
Responsible for all brand partnerships & social media competitions
Track, share and push the digital agenda
Have complete end-to-end Community Management from delivering the community engagement strategy through day to day management and customer services.
Manage all content online including product merchandising, optimisation, promotions, email marketing & PPC, tracking performance and managing analytics.
Own and understand the consumer pathway and the value of this channel. Including, leading and answering the 'digital questions' around customer journey, spend and visibility.
Establish a strategy and method behind online campaigns, ensuring there is good online support for all marketing campaigns.
Lead and manage digital analysis and structure
Have ownership over both our customer and consumer newsletters
This role will best suit someone hungry to make a difference; someone with the ability to challenge and influence senior stakeholders and retailers and someone able to activate their ideas and act upon results.
- 1-2 years experience in a similar role
- Someone able to analyse data and turn it into action
- A Passion for digital marketing is important as we want this person focussing on technology trends, helping the business evolve in this space.
- Ability to maintain and develop effective working relationships
- Ability to communicate, present and influence both internally and externally
- Ability to work autonomously and as part of a team
- Strong organisational skills
Salary: £18,000 - £24,000
Applications close 23rd September 2019