We are looking for a Digital strategy and optimisation specialist with a passion for sustainability and a deep understanding of digital strategy. You’ll have a proven track record of at least 4 years experience, and a background working with fast growing consumer apps is a bonus. Working alongside the current marketing team of brand and community executives, and content creators you’ll be responsible for:
Defining, owning and managing the execution of CoGo’s paid media strategy in the UK with a focus on optimising PPC, ASO, SEO
Optimisation of the CoGo website including tracking and examining website traffic to improve flow and reach
Evaluating web performance, improve searchability & conversion to app store downloads
Utilising data and performance metrics to inform your approach, including A/B tests, across landing pages, adsets and marketing strategies
Managing the execution of the paid media strategy to deliver new and engaged users for the CoGo app
Management of the companies social channels including social media posts, display ads, paid search results, video ads, pop-ups, and other promoted multimedia
Preparation of weekly KPI reports tracking results for paid media campaigns.
You are highly energetic and outcomes- focussed, committed to making positive change in the world. To fit with our team we want you to be;
Excited to work in a company making a positive change in the world, and passionately engaged in the CoGo mission
Have high energy and a positive attitude- even on the bad days
Willing to get stuck into the detail as well as thinking strategically
Instinctively understand and utilise performance data to improve future campaign results
A great communicator, able to collaborate effectively with a talented team
Able to suggest and carry out practical actions to deal with issues and make improvements
Loves learning- always looking for new trends in digital marketing and evaluating new technologies
Experienced in building and executing successful paid media and digital strategies and evidence of measurable growth via these channels
Experience in using Digital strategy to grow the user base of a growing mobile application is not essential, although extremely advantageous, however above all we'd expect that you can show a suitable depth and breadth of experience to draw from to meet the strategic requirements of this role.
CoGo is committed to providing a flexible working environment, including flexible arrangements to fit around childcare and family life such as flexible working hours and remote working.
CoGo is an active member of the Tech Talent Charter and is committed to helping deliver diversity in the technology sector.
CoGo operates full pay transparency across the company and is committed to equal pay opportunities.
Please send a copy of your CV and a brief covering letter (300 words explaining why you would like to join the team at CoGo).
We’ll aim to reply to your application within 7 days of receiving it, including to let you know if we won’t be proceeding.
We may then schedule a short call to clarify anything in your application, and make sure that our expectations are in line on both sides.
We’ll then schedule a remote F2F interview with you via Google Meet.
The final stage of the interview will consist of an informal presentation in response to our brief to members of the UK leadership team.
We’ll let you know the outcome within 7 days of the interview.
If you have a deadline when you would need an offer by, please let us know and we will try to accommodate this.
We accept applications from direct applicants only, no recruiters or agencies please.