Want to do the best work of your life? With 24 million customers in 7 countries, make your mark at Europe’s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.
The Digital Marketing Controller will play a critical role in helping drive growth and customer marketing objectives. You’ll think audience-first, to drive relevance and desired outcomes through the use of first and third-party data and create cohesive multi-channel strategies across Search (PPC & SEO), Display, Social and Affiliates.
Leveraging in-house marketing technology capabilities, external agencies (media and creative) and third-party vendors, you will be responsible for driving best-in-class execution and optimisation. Ultimately, you will be ensuring we achieve excellence across all digital channels as well bringing leadership and technical expertise to deliver the right results across the team and the wider business.
Develop NOW TV’s digital performance strategy and quarterly plans, and manage budgets across all channels, leveraging synergies across channels and audiences to maximise outcomes
Measure and report performance of all channels across agreed KPIs and make recommendations in-line with business objectives and priorities
Ensure we work alongside trading and business objectives to deliver the lowest possible CPA and cost-to-retain KPIs
Help define the strategic vision and roadmap for digital marketing
Oversee test and learn plans and push for innovation across all areas of our activity, to deliver on customer growth and value goals
Work collaboratively with other teams and departments (e.g. Brand and Media) to ensure collective and cohesive campaign execution
You must be highly data literate, a digital marketing expert with a deep understanding of how messaging, channels and audiences come together to deliver performance.
You are educated to degree level and have gained experience ideally within an agency, client-side or media owner environment, with knowledge of online or retail business
You have excellent communication skills, both written and oral, and are confident presenting to senior stakeholders
You have previous experience at a similar level; managing a sizeable team
You are highly numerate and analytical, with a deep understanding of data – with the ability to draw out insights to drive strategic direction
You should be a self-starter with a can-do attitude. You should be results driven, take ownership of your work and refuse to settle for 2nd best. To be successful in this role you must be a proven communicator and possess excellent commercial acumen.
At Now TV we approach everything we do with fresh eyes, we’re bold, ambitious and are revolutionising the sector. We’re positive, upbeat, up for it and progressive – always on, putting the customer at the heart of what we do. Innovation is in our DNA. We’re the only place you can enjoy Sky Cinema and Sky Sports without a contract or monthly subscription. We are TV on our customers terms. We are Now TV.
Our Osterley campus is a 10-minute walk from Syon Lane train station. Or you can hop on one of our free shuttle buses that run to and from Osterley, Chiswick Park, Gunnersbury, Acton Town and Ealing Broadway tube stations. There’s also plenty of parking, bike shelters and showers.
On campus you’ll find six subsidised restaurants and a Waitrose. You can keep in shape at our subsidised gym, catch the latest shows and movies at our cinema, get your car washed and even get pampered at our beauty salon.
Recognised as an ‘Inclusive Top 50 Employer’ and a ‘Times Top 50 Employer for Women’, we’re working hard to ensure we’re a truly inclusive place to work. This means we don’t just look at your CV. We’re more focused on who you are and the potential you’ll bring to Sky. We also know that everyone has a life outside work, so we’re happy to discuss flexible working.
And we’ll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.
Apply now to build an amazing career and be part of a brilliant team. We can’t wait to hear from you.
To find out more about working with us, search #LifeAtSky on social media. A job you love to talk about.
Just so you know: if your application is successful, we’ll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.