Digital Marketing Executive Job at Dr. Martens - Airwair international | The Dots
Job Expired
1 month ago
  • Level Mid Level
  • Professions Digital Marketing Executive
  • Type Full Time
  • Location London, United Kingdom

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Description

Closing date: 30-Oct-2020

We’re always on the lookout for people who share our ambition — passionate, driven people with fire in their hearts. Do you think you have what it takes?
THE GIG
Working together with the digital marketing manager as part of the e-commerce team, you will support in the execution of the digital marketing strategy (primarily focused on SEO and Affiliates) but also across PPC, Display and Paid Social.
  • You will focus on increasing the organic visibility of our 7 websites in the EMEA region, through implementing best practices and utilising SEO tools such as SEMrush, Google Search Console, Google Analytics and Screaming Frog
  • You will carry out keyword research to identify opportunities within the EMEA region
  • You will execute and enhance organic search strategies to achieve traffic and sales targets
  • Conduct technical SEO audits to ensure best SEO practice is applied to the website
  • Acquire new partners to grow the affiliate programmes, ensuring campaigns are kept within budget and maximum ROI is achieved
  • Initiate new campaign ideas, incentives and bonuses for the affiliate programmes
  • You will report on campaign performance, traffic and demand generation and provide insight on ROI developments with a focus on consistent improvement
  • Assisting the Digital Marketing Manager, you will work with different external agencies to ensure traffic, demand, ROI and other targets are met within the region
  • You will work together with the content team to ensure that keywords are being incorporated and targeted in our content strategy
  • You will work with global digital and regional e-com teams to share best practice and key insights around campaign performance
  • You will collaborate with regional marketing teams to understand campaign calendar and ensure performance marketing campaigns are aligned with above the line marketing activities
  • You will work alongside trading team to understand regional trends (especially around keyword performance) and localise campaigns to improve relevance and increase ROI
  • You will play an assisting role in traffic forecasting across the digital marketing channel mix
  • You will prepare regular and ad hoc internal reports that provide insight into performance
  • You will share key learnings with the e-commerce team in weekly trade meetings
THE STUFF THAT SETS YOU APART
  • 3+ years’ experience in a digital marketing role with a strong focus on SEO
  • A commercial mind-set, consistently focused on driving revenues
  • Excellent teamwork and collaboration skills
  • Ability to work from strategy to execution
  • Analytical mind-set with ability to use Google Analytics
OUR FUNDAMENTAL QUALITIES
It’s never just a job at Dr.Martens. It’s a way of life. We live and breathe our Fundamentals: INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS.
Working for Dr.Martens is everything you’d expect it to be. We’re a diverse, passionate bunch who believe each role is as unique as the person who does it.
WHAT’S IN IT FOR YOU?
  • Welcome to the family free pair of docs
  • 65% off all docs and 50% off all accessories
  • Our Culture Vultures are a dedicated team focusing on culture, wellness, and charity work across the business
  • Amazing Camden based offices with roof terrace overlooking the canal
  • 2 paid volunteer days per year
  • 4.30 Friday finish
  • Private healthcare
  • Pension contribution
  • DM's online communications portal for recognition, company information and access to discounts from 100's of retailers and lifestyle events
  • Our Employee Assistance Programme – for when times might get tough
  • Mental Health First Aiders and the Mental Health Pledge
  • DM Foundation, supporting and empowering our communities around the world

Skills Required

  • Marketing
  • Digital Marketing
  • SEO

People who have worked with Dr. Martens - Airwair international