As we grow internationally, it’s vital that we continue to deliver a world-class experience to our passionate community of Hueligans. We are looking to hire a Digital Marketing Manager to lead on innovative and creative briefs to drive customer acquisition. You will be responsible for managing localised projects, media activities and campaigns for the US market, driving revenue growth.
Driving and delivering the day to day performance of the US market, website and end-to-end customer journey, assuring key metrics including conversion, CPA and margin are on target by taking appropriate actions.
Scoping out new opportunities in the market specific to the US market including promotions, partnerships and influencer campaigns.
Identify trends in the wider market through regular insight check-ins and competitor analysis that can translate into commercial opportunities.
Creative: Building local marketing plans.
Launching a test and learn plan for new marketing activity.
Auditing the Huel experience and recommending improvements.
Working with internal Brand & Performance Marketing teams on marketing communications and campaigns.
Personalising the country site to optimise user experience by working with our content team to launch A/B tests as a strategy.
Developing new frameworks to optimise the new product development pipeline for US audiences.