Digital Marketing Manager - Fixed Term Contract - ASAP until April 2021 Job at Comic Relief | The Dots
29 days ago
  • Level Mid Level
  • Professions Digital Marketing Manager
  • Type Full Time
  • Location Remote

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Description

Closing Date: 09-Nov-2020
The Digital Marketing Manager is responsible for developing and delivering a clear digital marketing strategy for Comic Relief and Red Nose Day that support Fundraising and communications objectives.
Key responsibilities:
  • Reporting to the Marketing Lead to develop an ‘always on’ digital marketing strategy for Comic Relief and Red Nose Day campaign across SEO/SEM, website, social, email, content, display and PPC
  • Unify separate digital marketing strategies to ensure everything is working together effectively and sets and meets objectives.
  • Manage the performance of agencies supporting with digital marketing activities to ensure they return a positive ROI
  • Measure, report and optimise the performance of all digital channels, providing insight to inform future strategy
  • Together with the Marketing Lead, work with internal teams with a business partner approach to develop and deliver their individual digital marketing strategies ensuring they return a positive ROI and align with the wider marketing, communications and brand strategies
  • Primary point of contact with BBC Marketing to align digital marketing strategies, including development of web pages, supplying content and tracking
  • Responsible for optimising the entire digital user journey using data to make informed decisions
  • Have oversight of all owned audiences and the digital communications they receive, ensuring no overlap between our audience segments
  • Develop and monitor digital marketing budgets
  • Work with the Website Content Producer, Mid-weight Interaction Designer and Data Analytics Manager to ensure the CR website is aligned with digital marketing journeys and performs effectively
Essential Education and Competencies:
  • Experience of delivering marketing activity or projects for a high-profile brand
  • Experience of optimising digital user journeys
  • Experience of working within a matrix of channel experts and multi-disciplined stakeholders
  • Worked effectively with creative studios and channel experts
  • Experience of marketing planning and tracking.
Skills
  • Strong interpersonal skills
  • Effective Communications, written and oral
  • Influencing
  • Creative problem solving
  • Project management
  • Team player
  • Microsoft Office
Inclusivity at Comic Relief
We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles and experiences to help us collectively do our best work. That’s regardless of your gender, age, disability, religion, sexual orientation, and cultural identity. We especially welcome those from under-represented groups in modern grant-making and fundraising. We are on a journey, but if you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:
  • Be valued for being yourself
  • Do your best work, and be supported to break down barriers so you can succeed
  • Be heard, respected, and treated as an equal, whatever your level, experience or background
  • Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.
Comic Relief is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm
Role posted - 3:56pm, 26th Oct 2020 GMT

Skills Required

  • Digital Marketing
  • SEO
  • PPC

People who have worked with Comic Relief