With its broad and diverse roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics and Warner/Chappell Music, one of the world's leading music publishers with a catalogue of more than one million copyrights worldwide.
For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.
Job Title: Digital Marketing Manager
A little bit about our team:
Rhino is the ‘home of great music’. For the past 40 years the label has been synonymous with quality, innovation and expert curation.
The label is home to Warner Music’s amazing catalogue releases, covering some of the biggest names in music from David Bowie to Aretha Franklin, Fleetwood Mac to Pink Floyd and The Smiths to Prince!
As the industry becomes ever more streaming focused, the work of the digital team is vital in building campaigns which engage existing fans, find new audiences and tell the stories around our artists.
Why this could be your next big break:
This role will allow you to work with countless legendary artists creating and implementing marketing campaigns for your own projects, and assisting the wider team with others.
This will give you responsibility for handling your own roster of acts, working directly with them and their management, to deliver strategic, efficient, digitally-focussed, marketing campaigns.
You’ll be working with all the major retail and media platforms, including Spotify and Apple Music, with the freedom to build your own initiatives to drive streams of this incredible catalogue.
Coordinate release plans and manage digital marketing budgets
Build and support social campaigns, liaising with artists and managers on plans, building calendars and crafting content to support these plans.
Maintain artist and label digital channels to follow the latest trends, optimisation and channel changes.
Present and champion our artists and their catalogues to various parts of the business and external partners (IE retail partners, PR companies etc)
Create analytical reports from marketing reports and data from campaigns
Implement marketing plans and measure the effectiveness of these plans through regular analysis of streaming data
Work effectively with other teams and departments - ie commercial, production, international marketing
Oversee our YouTube strategy for key catalogue artist channels
Seek opportunities to drive additional revenue
At least 2-3 years related experience
A strong awareness of the latest digital and technical trends and a deep understanding of return on investment.
An understanding of new revenue streams and innovative ways to drive streaming revenue for our acts and the label.
Excellent communication skills
Excellent knowledge/interest of the UK music market and fully understand the latest innovations and consumer trends in digital media and the current landscape and developments within the music industry.
Understanding of current streaming platforms
Understanding of all major social media platforms
Good team working skills
Understanding of the digital advertising marketplace across search, video, mobile, social and display.
It would be music to our ears if you also had:
A knowledge of our roster of artists
Previously held marketing, promotion position (or studied), but not necessarily music
Technical expertise: HTML, Photoshop, Dreamweaver, Wordpress, Final Cut. Designing static banners and animated .gifs
Here at Warner Music Group we’re all about our people. We are one global company made up exclusively of knowledgeable, passionate, and creative people.
It is the mission of every member of the WMG team around the world to create a nurturing environment for artists, songwriters, and the people behind the music - at every stage of their career. We strive to set WMG apart by embracing a philosophy of innovation – it’s part of our company's DNA.
Consider a career at WMG and be a part of one of the most influential forces in culture today.