Job title Digital Product Manager (Commercial)
Hours Full-time, 36 hours per week
Location Tate Britain, Millbank, London
Reporting to Product & UX Lead
Tate’s vision is to serve as artistically adventurous and culturally inclusive art museums for the UK and the world. We deliver this through activities in our four galleries across the UK (Tate Liverpool, Tate St Ives, Tate Britain and Tate Modern), our digital platforms and collaborations with our national and international partners. At the heart of Tate is our collection of art, which includes British art from the 16th century to the present day, and international modern art from 1900 to the present day. You can find further information about Tate on our website: www . tate . org . uk
Adept at deciphering what people actually need, not just what they think they want, you will translate requests from stakeholders into actionable digital requirements which increase engagement, impact = conversion, and drive revenue for Tate. Focusing on the end-to-end journey of Members, the role sits in the Digital Department with close connection to our Audiences, Enterprises, Curatorial and Technology teams. Working cross-departmentally you will identify new ways of enhancing Members’ experience, increasing their engagement and satisfaction with Tate’s digital products, ultimately delivering against conversion and revenue targets.
Alongside mapping digital user behaviour, you will identify new opportunities to cross-sell Tate Enterprise products, aid the development of the membership life cycle and value – whilst also working to support increased digital marketing efficacy. You will be working with both Tate’s in-house Product team and an external development agency to ensure features are delivered as planned. The role requires a user-centred approach which will see you working with analytics and research to form evidence-based decisions. Quantitative stats are supported by qualitative research in the form of user research and regular user testing sessions. You’ll assist in planning, facilitating and co-analysis. Art knowledge is not required.
Working across a range of digital platforms, including the Tate website, Tate Digital is responsible for designing and delivering Tate’s digital experiences. The department operates across the organisation, realising business objectives from numerous departments and balancing these against visitor needs. Expect to work with a smart and caring cross-disciplinary team who are passionate about using technology to make art accessible to everyone. We’re agile-ish.
Work with Product & UX Lead, Product Designer, Senior Membership Marketing Manager, Senior Commercial Systems Manager, Senior Sales and Operations Manager and Head of eCommerce to increase engagement and conversion metrics across the end to end user journeys.
Map and champion key user stories (including acquisition, retention, bookings, experiences, engagements and up/cross-sell opportunities) throughout every stage of product development to maintain and deliver outstanding experiences
Plan and facilitate regular user research sessions with colleagues and agencies to increase the number of Members engaging with Tate’s sites and identify opportunities to increase Members engagement
Gather insights from A/B testing, CRO experiments, user research and user testing to inform product development, marketing strategy and cross-selling opportunities.
Define, track and analyse KPIs in order to report on and add value to the Member
Manage, organise, prioritise and communicate the Members product backlog in alignment with audience and wider business requirements
Work closely with developers to facilitate technical development, testing and delivery of digital products across all platforms
Collaborate with colleagues to define and evolve business requirements for new and existing products
Champion commercial journeys across our platforms and spaces, to evidence their impact on our reach, revenue and reputation.
What you will bring to the team
With experience from product management or equivalent roles you’ll provide a clear product development roadmap for stakeholders to feed into
Articulate actionable goals and plans from business objectives which increase revenue and deliver against KPIs
Demonstrable experience of using user-centred design methodologies and ideally experience facilitating workshops
Use internal and external data insights to influence decision-making and champion measurable deliverables
Encourage a culture of experimentation with features being tested and assessed with real world users
Ability to communicate at a technical and non-technical level. You don’t need to know how to code but being naturally curious about new technology and figuring out how legacy systems fit together is key
A commercial hunger, coupled with an appreciation for the benefits of bringing commerce and culture together.
Great communication skills and the ability to bring everyone (both the team, the users and the stakeholders) along on the journey
Comfortable working in an environment centred on collaboration, continuous learning, creativity, and adaptive approaches to planning
Strong project management, prioritisation, and organisation skills, including ability to handle multiple projects simultaneously in a fast-paced environment. (e.g. using Trello, Asana, Jira)
The ability to work collaboratively as part of a diverse team as well as able to work unsupervised and under own initiative
The requirements listed here are guidelines, not hard and fast rules. You don’t have to satisfy every requirement and we welcome candidates who bring transferable skills.
Applying gives you the opportunity to be considered.
Our jobs are like our galleries, open to all.
Our aim is to become a truly inclusive organisation with a workforce and audience as diverse as the communities we serve. This is fundamental to Tate’s future success and our ability to continue to contribute to culture and society in the UK.
We want our workforce to be more representative of all sections of society at all levels in the organisation. The range of perspectives and experience diversity brings is an asset to our organisation and we want to create an inclusive, welcoming environment for visitors, artists and all those who work at Tate. Tate expects all employees to contribute to this aim as part of their role. More information about diversity and inclusion at Tate can be found on our website.
Birthdays off each year
25 days leave per year, rising to 27 after 3 years of continuous service (pro rata for part time colleagues).
A pension scheme with generous employer contributions.
Life Assurance and Income Protection for DC scheme members.
Interest-free Season Ticket Loan.
Cycle to Work scheme – enabling you to buy a bike in a tax efficient way, for travelling to and from work.
Rental deposit scheme – an interest free advance to help towards the cost of a deposit for privately rented accommodation
Subsidised staff catering arrangements and discounts in the Tate Restaurants and Cafes.
Access to Tate Benefits which offers access to discounts in high street stores.
Access to a 24/7 Employee Assistance Programme to support you with any work, personal or family issues. This includes telephone-based support, as well as comprehensive online resources.
Free entry to paying exhibitions at Tate Galleries. Opportunities for family and friends to visit the major exhibitions out–of-hours.
Discounts on items purchased in the Tate shops.
Free access to a number of other galleries and museums throughout the UK on production of a valid staff pass.
Free access to other galleries and museums abroad through the International Council of Museums (ICOM) membership
Tate is committed to providing a safe environment for all those who work at Tate and all those who come into contact with Tate as visitors to the galleries, as participants in Tate activities, and online. The safe recruitment of all those who undertake work on behalf of Tate is the first step to ensuring that we are fulfilling this commitment.
All positions at Tate are offered subject to the following conditions:
Receipt of satisfactory references covering the last 3 years of your employment or education.
A satisfactory Disclosure Check.
Proof that you are legally entitled to work in the UK
You can find out more information about our pre-employment checks and what they mean for you in our ‘Guidance Notes for Applicants’ document.
Our opportunities are open for you to apply online. Please visit: www . tate . org . uk/about/workingattate/ to create an account by registering your details or, if you are an existing user, log into your account.
For all opportunities we ask candidates to complete an online application form for the vacancy they are interested in. If you need an application form in an alternative format please call us on 020 7887 4997. Once you have submitted your application you can keep track of its progress by logging into your account.
The closing date for the submission of completed application forms is 30 March 2023 by midnight.