1 month ago
  • Level Mid Level
  • Professions Marketing Executive
  • Type Full Time
  • Location London, United Kingdom

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Description

Digital Products and Marketing Executive Permanent London
ITV Studios is a creator, producer and distributor of world-leading programmes that entertain millions of people and shapes culture around the world. We are More than TV.
ITV Studios is home to some of the best creative minds, who craft over 8,900 hours of original programming across 55 production labels. Our global footprint spans 14 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of 45,000 hours to more than 3000 broadcasters and platforms.
ITV Studios is part of ITV PLC, which includes the UK's largest commercial broadcaster.
ITV Studios Marketing has established itself as an industry-leading, award- winning team, driving a global brand reputation for ITV Studios (production) and a best-in-class customer experience for our content distribution and consumer products business.
We are looking for a Digital Products and Marketing Executive to join the team
This role will work closely with the Digital Product & Marketing Manager to ensure the itvstudios.com website & app are both fit for purpose and fully updated with our latest content.
This role will also play a pivotal part in supporting and developing our digital marketing channels (email & social media) through the planning and production of digital content for these channels.
This role will work with a range of internal and external departments including content operations, acquisitions, sales, research, brand marketing, PR and creative and digital agencies.
Why you should join us... ITV loves helping people build their careers. Every day we create quality content for different platforms, including some best-loved TV programmes. Behind the scenes, our diverse team works collaboratively in a variety of different roles, thinking creatively and commercially to make an impact across the globe.
Key Responsibilities:
  • Manage and update the homepage banner of itvstudios.com on a weekly basis ensuring a fair split across scripted, non-scripted and format shows
  • Collaborate with respective ITV Studios genre (Scripted, Non-Scripted, Formats) marketing teams to plan which shows to promote on each genre page every month
  • Create and update programme pages on itvstudios.com - in the form of programme descriptions, press reviews and banners
  • Ensure screener videos have been uploaded & formatted correctly
  • Review the programmes that should be removed from the website on a monthly basis, thereby keeping costs down for storage and streaming
  • Update ITV Studios production labels' content
  • Support with the creation of new International Studios websites
  • Keep non-programme related pages of the website (such as About ITV Studios, Contact Us/Meet the Teams pages) up to-to-date on a monthly basis and actioning any amends
  • Review the unassigned user approvals on a daily basis
  • Report to manager any website or app bugs that have been spotted or reported to him/her
  • Support manager with new website functionality testing Digital Marketing Channels
  • Create & build emails using our service provider templates. Ownership of the Email image gallery (needs process, clean-up and structure)
  • Work closely with respective ITV Studios genre (Scripted, Non-Scripted, Formats) marketing teams to plan and update the email marketing schedule
  • Work with the wider marketing team and PR team on the production & posting of social media content.
  • Work alongside the Digital product & Marketing Manager to plan ahead and ensure social posts (particularly press releases) go live in a timely manner
  • Create URLs for digital marketing campaigns (aids search optimisation and discovering content)
  • Measure and report on marketing channels' performance
Ideal Candidate:
  • Marketing experience with a strong digital remit
  • Basic Photoshop knowledge
  • Strong copy-writing skills
  • Highly organised
  • Strong communication skills
  • Ability to multi-task & project manage
  • Familiarity with using a CMS and performance management systems such as Google Analytics
  • A passion for Digital
  • Strong planning and management skills
Closing date: Friday 17th January
We love different perspectives and celebrate individuality. So, we look for the best talent from all walks of life. We're passionate about creating a diverse and creative team of people of all ethnicities and backgrounds. Treating people equally and with fairness and respect is a way of life here. Our jobs are open to all.
At ITV we celebrate individuality. We are committed to increasing the diversity of our workforce and we strongly encourage applications from candidates from all backgrounds. We are proud to be a Disability Confident Employer and if you have a disability and meet the minimum criteria for the role we'll guarantee you an interview. We're happy to discuss any additional support you may need during our application process as part of our reasonable adjustments approach. So we encourage you to get in touch with us if you require additional support...
At ITV it's your talent that matters and we want you to be the best you can be.

People who have worked with ITV