Lead creation of all online digital content for the all brand touch points in accordance with the Local and Global Business Unit (BU) and Brand strategies. Ensure a high level of consumer centric execution resulting in constant improvement of engagement, traffic, conversion, and retention. Ensure a true integrated marketing strategy and execution to maximize marketing activities.
Develop the annual digital marketing calendar in cooperation with HoM, adidas golf global and channels and ensure activities are included in the adidas golf EMEA marketing calendar.
Lead the development of strategies to grow the CRM database, improve the distribution strategy, and improve the communications across all consumer touch points (eCom / Retail Marketing, SNS, PR event) in the Market.
Strategic lead for all adidas golf Europe social channels and associated advertising and media spend.
Work closely with adidas golf global and with agencies to activate digital content in accordance with BU and Brand strategies.
Support all Marketing team members and activities as needed to ensure consumer and culturally relevant communications.
Ensure an “Always On” strategy and process to SNS activities
Be the key touch point for all digital trends and what’s next as it relates to digital Marketing.
Support in the creation of marketing processes with HoM, and adidas golf global
Help Identify the best partners internally and externally to create the necessary technical infrastructure to support all digital marketing programs (CRM, SNS, eCom, Retail etc.).
Support Concept-to-Consumer on any additional digital marketing needs, obtain approval and create and execute the initiatives in line with brand guidelines.
Provide leadership as well as engage and develop peers/team members in a high performance environment.
Maintain existing brand partnerships whilst effectively exploring and activating database/ EDM opportunities
Explore and open new partnership opportunities that will benefit the commercial success of adidas golf.
Effectively manage both the category budget and your personal T&E