Director - Brand Marketing Job at Perlego | The Dots
Job Expired
74 days ago
  • Level Senior
  • Professions Marketing Director, Brand Director
  • Type Full Time
  • Location London, United Kingdom

Like this job? Notify me with jobs that are similar

Description

What we’re looking for
A senior brand marketing specialist to help build awareness of Perlego around the world - both in our core-markets and new markets.
It’s the perfect role for you if you:
  • Have experience in building a consumer brand from an early-stage into an established and trusted brand
  • Have experience in building engaged communities of users
  • Can think strategically but not afraid to get hands on in building and delivering campaigns
  • Have a good understanding of data and analytics and understand how to track the effective of brand marketing efforts
  • Are an excellent communicator, being able to communicate complex ideas simply and clearly
  • Are highly creative - we want to build a unique and clearly identifiable brand, we therefore want to think differently about how we market and where we market
  • Have strong project management skills, managing complex projects end-to-end
  • Have experience across all channels of brand marketing - press, content marketing, social media, partnerships, influencer marketing, product marketing, events and physical brand campaigns (pop-ups, ambassadors etc.)
  • Experience in leading and managing team
  • Experience in working in different countries, understand how to flex marketing styles to fit with different cultures
  • Able to manage and allocate large marketing budgets effectively across different channels to maximise ROI
⭐️ It’s a plus if you have:
  • Experience in both B2B and B2C marketing
  • Experience working for an education brand, specifically Edtech
  • Multi-lingual - Spanish, Italian, French, German or Portugese specifically!
  • Have a general interest in books, reading and always learning new things!
Salary range:
£60,000 - £65,000 + equity (share options)
What you’ll do
  • Build the brand awareness and communications strategy, across core-markets and new markets
  • Be responsible for awareness across all our stakeholders and customers including - students, universities, publishers and investors
  • Work cross-functionally, helping both our core-market team and our new markets team build strategies and campaigns relevant to their own markets
  • Work closely with the Director of Design to maintain and grow a clear visual brand and tone of voice
  • Work closely with the VP of Growth to support growth initiatives
  • Develop, motivate and support the marketing, partnerships and customer support specialists in their roles
  • Why should you work at Perlego?
  • Apart from our mission, we foster a unique company culture championing self-empowerment, personal development, direct communication and mutual support. We’re proud of our 4.8 Glassdoor reviews and the fact that 97% of our team would recommend Perlego as a place to work.
Benefits include:
Flexible
Like many, we’ve adapted our flexible work policy off the back of this year. We offer the option for you to choose to work from home or the office. However, we will likely require you to be available to come into the office at least part-time following Covid-19.
L&D budget
There is an annual training budget for everyone's personal development
Base holiday
30 days base holiday (22 days + 8 bank holidays)
Christmas break
In addition to your base holiday - the office will be shut for certain days over the Christmas holidays to allow everyone to have a break
Compensation
Competitive salary, discretionary share options
Cycle to work scheme
Perlego will buy a bike up-front and you can salary sacrifice to pay-off over the next 12-36 months
Wellbeing subsidy
Subsidy towards your choice of: gym or Vitality health insurance
Subsidised social activities
Encourage everyone in the team to hang out so we have regular team socials and activities

Skills Required

  • Marketing
  • B2B
  • Campaigns
  • B2C
  • Project Management

People who have worked with Perlego