We are on a mission to enable organisations to make cloud-based software delivery simple and efficient, whilst having the insights into costs, security and cadence. As a company that holds customers at the heart of everything we do, we are looking for candidates that want to make a real change to how Dev and Ops is working in the industry.
With us our customers, like the UK’s Home Office or Bank of England, are harnessing cloud-native technologies, limiting the challenges of infrastructure management and rapidly delivering digital products.
As the Director of Product Marketing, you will lead, own and deliver the product marketing strategy globally. You will be playing a key role in helping Appvia’s products gain traction in the market as well as support our Sales team with clear messaging and competitive market research.
You will bring a level of persona and market intelligence that, not only helps build a solid value-based content strategy, but also maps to the customer cloud journey in regards to their maturity and education.
Develop product positioning, value proposition and messaging that differentiates our products from others in the market - training Sales (sales enablement) and rest of the business on
Develop and manage content strategy, with a clear understanding of the various maturity stages of our potential customers
Developer segmentation messaging, positioning and product value content
Understand our buyer personas, motivations, building out a solid marketing plan from education through to conversion.
Build community around the product, working closely with demand generation
Communicate the product, how it works and why a customer should use it; through various mediums - written, diagrammatic and video
Plan, lead and execute product launches - work together with product, sales and the rest of the marketing team
Proactive in speaking to customers, partners, customer success and sales teams to be connected to customer problems and the issues they face
Competitive analysis of similar technologies and cloud offerings, the markets they are entering now and in the future to drive competitive analysis and positioning
Work with alliance and ecosystem partners to develop joint venture propositions
Proactively sharing learning internally with sales, marketing and product teams.
Have come from a technical background, ideally an Solution Architect/ Product / Developer or Operations background historically who has moved into more product or technical customer focused roles
Credible understanding of the software defined and/or cloud native industry including Kubernetes, Containers, CI/CD, Cloud
Product Marketing background with a proven track record of planning, building and executing against a product marketing strategy GTM
Highly communicative and good understanding of how to convey complex technology benefits to a wide range of personas; from C level to Engineers
Start-up mindset, ability to collaborate with both the technical and commercial teams internally
Ability to demonstrate some of the work you have delivered and the impact it has had
Great, creative storytelling based on both customer problems, emotional impact they have and the outcomes they want
Ability to get hands-on with the product to qualify positioning and work closely with Solution Architects to empathise with problem
Experience building on GTM strategies
Experience building compelling stories through motivating and influential content
Experience working with analysts, driving product awareness and customer testimonials