E-COMMERCE + DIGITAL MARKETING MANAGER Job at Strategy Luxe | The Dots
Job Expired
1 month ago
  • Level Senior
  • Professions E-commerce Manager, Digital Marketing Manager
  • Type Freelance
  • Location Remote

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Description

LONDON

The objective is to achieve measurable growth for our client’s three start-up brands operating under one group. This is an exciting opportunity to build each brand’s e-commerce strategy and be a part of its exciting journey.

Each brand is in its infancy, and needs key steps + strategies put into place to achieve growth. We are looking for a talented e-commerce manager to drive measurable results and implement the strategies needed to achieve this. The 3 brands range from sustainable homecare, to lab-developed fashion face masks, to sneaker care. All brands are united by three values – better for you, better for your items and better for the world.

The ideal candidate will have a minimum 3-4 years’ experience in Ecommerce & Digital Marketing including website management and optimisation (Shopify), content management, copywriting & SEO, paid marketing, marketing communications and paid social media marketing. This opportunity will suit someone with an entrepreneurial mindset and experience in helping grow small brands online achieving measurable results informed by analytics.

Key Responsibilities

eCommerce Management
  • Manage functionality of the transactional website, (Shopify).
  • Create and execute the e-commerce strategy across each brand, from implementing key steps to becoming a fully transactional website to achieving MoM measurable growth.
  • Point of contact for any external partners; affiliates and any other contractors, ensuring efficient coordination and implementation of new functionality or projects and that any problems are ironed out with speed and efficiency.
  • Manage online orders through to fulfilment.
  • Oversee Customer Service
  • Ensure website policies are up to date and resolve any issues related to the website usage, orders, shipping.

Customer Retention
  • Manage the segmentation of customer data.
  • Drive the marketing and loyalty campaigns around the tiers of customers.

Sales Planning
  • Managing the sales campaign and discounts ensuring the brand is aligned with competitors.

Copywriting & SEO
  • Manage all web content including imagery and product descriptions.
  • Work closely with the Marketing Team to manage and update the content schedule weekly.
  • Create all product feeds, adding product descriptions, attributes, meta details, optimising images and ensuring that the process adheres to SEO best practice.
  • Merchandise the online offer.
  • Optimise and improve customer experience to maximise conversion.
  • Coordinating SEO across the site from products, categories, pages and social media.
  • Identify SEO possibilities for growth and implement, including reviewing the AI and ensuring the site is adhering to best practice.

PPC & Digital Advertising
  • Drive performance across media channels, including setting CPA targets and weekly budget lay downs and reviewing performance on a weekly basis.
  • Set and run the campaigns and adjust accordingly.

Email Marketing
  • Manage the newsletters with Marketing and schedule
  • Propose email campaign calendar in line with market calendar.
  • Schedule email marketing activity, creating emails for week ahead in line with calendar.
  • Reporting and analysis
  • Set up of email strategy – such as retention or basket abandonment etc.

Social Media Marketing
  • Manage social media paid marketing + strategy
  • Create trackable content using Google Analytics Tools.
  • Help monitor content performance.
  • Work with marketing to maximise engagement and followers.

Analytics & Reporting
  • Weekly and monthly performance reporting of site and related digital marketing activity, focusing on traffic, engagement, conversion and sales.
  • Identify ways to drive traffic, conversion, customer retention and overall online improvements.
  • Report weekly on all measurable email marketing and social media activity.
  • Constant monitoring of the Ecommerce industry best practice and strategy planning.

Essential Skills

  • Digital Marketing & Ecommerce Manager with a minimum 3-4 years’ experience.
  • Proven track record in trading and growing an emerging fashion brand demonstrating steady growth.
  • Passion for sustainable products, wellness and fashion
  • Understanding of global seasonal opportunities for a resort focused product.
  • Experience driving digital sales through proven online strategies.
  • Experience identifying improvements based on consumer feedback to improve customer experience.
  • Excellent communication skills able to work effectively cross-functionally understanding priorities and workload of other departments within the business.
  • Good organisational skills and ability to work to deadlines.
  • Computer savvy including Shopify, Google Analytics, Adobe CS, MS Office, Mailchimp, Planoly and all key reporting tools.
  • Articulate and professional, confident in liaising with people at all levels
  • Proactive and hands-on with strong attention to detail.
  • Positive team player – as each brand is in its infancy this role requires a positive and entrepreneurial person who likes a challenge
  • Flexible attitude

Skills Required

  • Adobe
  • Microsoft Office
  • Shopify
  • Google Analytics
  • Mail Chimp

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