We have an exciting new opening for a motivated individual to join our e-commerce team as Performance Marketing Manager. The E-commerce Performance Marketing Manager will be responsible for e-commerce performance marketing and digital marketing for all key UK retail ecommerce accounts and partners.
The role will also be responsible for the implementation of all e-commerce retail and performance marketing executions, including paid search, display, programmatic, social and marketing innovation, in addition to the assessment of data and insights as part of category and franchise connected lifecycle approaches.
They will conceive, develop and execute performance-led ecommerce marketing initiatives, ensuring all activities are consumer-focused and optimised towards delivering long-term growth, connecting The Walt Disney Company (TWDC) merchandise through e-commerce channels with key consumer groups. Furthermore the role will ensure franchise-specific marketing exceed set KPIs at key content moments, as well as part of an all-year-round performance marketing approach.
Oversee end-to-end UK ecommerce performance marketing tasks, with specific focus on paid search, display and programmatic
Ensure wider digital marketing funnel advertising platforms are utilised where required, including social, affiliates, CRM, Youtube, Google, etc.
Drive UK ecommerce performance marketing evolution, transitioning towards a highly connected, performance and insight-led marketing approach with UK ecommerce retailers
Ensure all performance marketing and digital marketing undertaken is founded in data and insight, through post-campaign analysis, reporting and ongoing recommendations of future optimisations
Ensure best-in-class representation of relevant franchises online, including building and maintaining brand stores, in accordance with a clear and approved brand store strategy
Work to ensure a minimum product content standard
Standardise marketing toolkits, campaigns and support for retailers, licensees and key partners
As required, assign and manage external agencies to support the evolution and implementation of the marketing strategy
Review and innovate the UK retail ecommerce performance marketing approach in line with the overall unified UK retail strategy, engaging teams and translating it into measurable objectives
Where required, pitch, secure and effectively oversee marketing budgets, helping to effectively control allocated budget through secured AOP
Work with relevant teams to ensure all marketing activity in-scope is strategically aligned with franchise, category and global strategies
Review key partner and Disney marketing investment practices, driving efficiencies
Agree ROAS and KPI-driven marketing investment framework and reporting
Actively contribute at ecommerce expos or wider digital forums where relevant
Liaise with Studio, Home Entertainment, Digital, Disney+ and other identified Disney business areas to improve UK ecommerce marketing initiatives
Experience in ecommerce and digital performance marketing and online retail propositions, essential
Degree level education in a related field or retail marketing experience within Disney or equivalent
Strong understanding of paid search, the display advertising ecosystem (DSP, SSP, DMP Ad Servers etc.), programmatic marketing, social, affiliates, CRM, Youtube and Google
Retailer and licensing category management experience
Account management or agency experience, preferred
Classic (bricks and mortar) retail marketing experience, preferred
Success in managing multiple projects and customer plans
Experience of working in multi-level matrix relationship environment in a multinational organisation, preferred
Line management experience, preferred
Professional marketing qualifications, desirable
About Parks, Experiences and Products:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Ltd., which is part of a business segment we call Parks, Experiences and Products.
The Walt Disney Company Ltd. is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.