4 days ago
  • Level Mid Level
  • Professions Brand Consultant, Strategist
  • Type Freelance
  • Location London, United Kingdom
Freelance Brand StrategistPaws


Hi, we’re Paws - a team of pet lovers and experts here to make life brilliant for pets, their people, and less fortunate pets too. We’re bringing game-changing innovation to a $100bn global industry, making it easy for pet parents to be the best they can be. And with support for abandoned pets baked into our business model (we’ve fed more than 60,000 meals to shelter dogs so far!), we’re doing plenty of good along the way.
You’ll be joining our founding team of over 30 experienced startup characters and entrepreneurs in our state-of-the-art HQ near Exmouth Market - and you can bring your dog to work, of course!
With the first version of our product out in the world and a customer base that’s growing exponentially by the day, we’re ready to introduce Paws to every single pet parent in the UK.
As a part time freelance brand strategist, you would take ownership the development of new physical product brands - from initial research, to brand strategy, to testing and rolling out design routes.

Some of your responsibilities will include :

  • Consumer research - drafting and interpreting results of surveys
  • Synthesising information from various pieces of research and information sources
  • Competitor deep dive and analysis
  • Liaising with in-house experts for product development
  • Brand strategy and positioning one-pager development
  • Leading naming process
  • Liaising with legals on trademarking
  • Research, development and testing of proposed design routes
  • Working closely with Creative Director to deliver brand assets

Skills required:

  • Brand strategy
  • Research
  • Copywriting
  • Creative development
  • Stakeholder liaison and management
  • Experience building consumer products from scratch
  • Data driven approach
11x it - We’re super ambitious, know that failure breeds opportunity, and always go for gold
Group Walkies - We collaborate, think beyond ourselves, and take each other’s dogs for walkies
Pet's First - We’re customer-obsessed and put their wellbeing at the heart of everything we do
To live these values we look for people that are,
Thoughtful, entrepreneurial, ambitious, down to earth, positive, self-starting, creative, challenging with the ability to push back, execution focussed, high integrity, fun, transparent, high energy, able to think strategically but also roll up their sleeves. Above all, scrappy with a sense of humour.

Skills Required

  • Brand Consultancy
  • Strategy