About the Migration Museum

Full job description and person specification

Key responsibilities

• Create and edit assets (images and videos) for social media posts, ensuring that assets are formatted appropriately for each social media platform.
• Draft copy for social media posts, ensuring that copy is tailored for different platforms and formats, including tagging relevant individuals and organisations on each social media platform.
• Work on swaps and collaborations with partners and similar organisations.
• Reach out to artists, makers, contributors and partners via social media, email or phone to request assets, copy and/or additional information to use in social media posts.

• Schedule and publish posts and stories across the Migration Museum’s social media accounts.
• Monitor and manage replies, mentions, comments and direct messages on the Migration Museum’s social media accounts. Reply/action directly and/or escalate to the Digital Content and Design Officer and the Director of Communications and Engagement or other team members where appropriate.
• Work with Communications team members to co-ordinate ad campaigns with social media strategy
• Monitor paid ads on social media as part of broader marketing campaigns for events and exhibitions

• Analyse and report audience growth and demographics, and success of existing social media projects through keeping our internal documents and reports up to date.
• Explore new ideas, concepts and campaigns that grow the Museum's brand in the digital realm and promote audience engagement both online and in person.
• Stay up to date with and report on emerging trends and social media platforms.
• The above list is not exclusive or exhaustive, and you may be required to undertake such other duties as may reasonably be required.

Person specification

Skills/Knowledge

• Excellent understanding of social media platforms including Instagram and TikTok
• Familiarity with content management and scheduling tools e.g. Meta Business Suite and Airtable
• Experience of image research, sourcing, image and video editing, photography and videography
• Ability to use graphic design software like Photoshop/InDesign/Canva or similar
• Ease in using devices and camera equipment for photo/video content creation
• Awareness of emerging digital trends and techniques

• Excellent understanding of BlueSky and LinkedIn
• Experience with Adobe Photoshop, Illustrator and/or InDesign
• Familiarity with video editing software e.g. Adobe Premiere Pro

Personal Attributes

• Excellent communication skills
• Excellent time-management skills
• Ability to write and edit effective and accurate copy for different platforms and audiences
• Passionate about user experience
• Ability to work calmly under pressure
• High attention to detail
• Highly organised yet flexible
• Collaborative team player
• Self-starter

• Passionate about the mission and work of the Migration Museum
• Interest in using social media as a creative storytelling platform
• Engaging and enthusiastic story-teller

Experience

• At least 1 year’s experience in similar social media or digital marketing roles.
• Ability to use graphic design software like Photoshop/InDesign/Canva or similar
• Demonstrable experience of creating visual digital content for social media

• Managing social media campaigns (organic and paid)
• Evidence of photography, videography or video production

How to apply