3 days ago
  • LevelSenior
  • ProfessionsStrategist, Data Manager, Marketer
  • TypeFull Time
  • LocationLondon, United Kingdom

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Description

Agency :
Havas Media Group
Job Description Summary :

The Global Data Strategy lead is responsible for setting and driving cross-market media data & measurement strategies for Global Clients. This person will be connecting teams across markets, working with the Global Digital leads and client leadership teams to set the roadmap for the evolution of Global Clients’ data and measurement strategies.

The Global Data Strategy lead is an integral member of the global client team and the key point of contact for the clients on all things related to data, technology, and measurement. They are responsible for not only driving the strategy but identifying opportunities and working closely with the global and local CSA teams to ensure the delivery of those projects for the client.

This person should have a clear understanding of the data, tech & measurement landscape, its constant changes, and be able to communicate clearly with non-technical audiences on the value that these technologies and approaches can drive to solve client’s business challenges.
Job Description :
Mission & Responsibilities
  • Key point of contact on the global client leadership team regarding all topics in the media data, technology, measurement & analytics space
  • Work with global client leadership teams as well as clients to create and manage a multi-year strategic data, tech & analytics roadmap that is connected to client needs and challenges
  • Identify opportunities to drive business value for clients through the delivery of advanced data & analytics work, both globally and in local markets
  • Provide guidance and thought leadership on impact of shifts in the digital ecosystem (dissolution of third-party cookies, privacy regulation, etc.) to clients
  • Strong ability to drive the use of data, analytics and technology in service of audience, strategy and media deployment
Qualifications & Languages
  • Education: Bachelor’s or Master’s degree in Marketing, Management or Technical, Engineering field
  • Languages: English (Fluent)
Previous experience & Industry background
  • Minimum 7 years of experience in data strategy, MAdTech deployment and management and analytics
  • Media, Data, Brand, Consultancy
  • Auto, Energy and/or FMCG experience preferred
Skills & Competencies
Strong understanding of and competency with Ad/MarTech platforms like:
  • Adobe (AAM and CDP)
  • GMP and GA4
Understanding of media effectiveness measurement techniques through advanced analytics (modeling) solutions like:
  • MMM
  • Incrementality
  • Brand Equity Modeling
  • Proficiency in building 1st party data strategies including the associated technologies like clean rooms, CDPs, etc
  • Solid interpersonal skills, ability to translate complex and technical concepts to non-data audiences
  • Relationship and client management
  • Media strategy and planning process
  • Opportunity identification
  • Consultative mindset
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Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Skills Required

  • Marketing
  • Strategy
  • Analytics

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