Bachelor's degree in a quantitative discipline, or equivalent practical experience.
Quantitative work experience in marketing analytics, quantitative finance, risk modeling, or similar.
Experience in SQL and one statistical programming language such as R or Python.
Experience in experimental design, causal inference, regression and classification models.
Experience working on B2B marketing campaigns with a strong emphasis on performance measurement.
Experience with conducting quantitative analyses that drive valuable change or optimization in a business context.
Experience learning on the job to solve business problems.
Ability to present results of complex analyses to both technical and non-technical audiences at an executive level.
Ability to mentor peers and coach teammates on analytical projects.
About the job
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
As a Global Marketing Analytics Manager you will work with business and product teams across all operating regions and marketing entities. You will play a strategic and technical role in driving all things media, marketing, and analytics for brand and performance marketing. You will partner with internal teams to scope, build and deliver strategic initiatives. You will own the end-to-end program management and delivery of key analytics and optimization initiatives.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Develop solutions for client business and marketing challenges, while also uncovering opportunities. Collaborate with Google's marketing teams to innovate and develop scalable solutions for cross industry challenges.
Advise partner teams on campaign-related research, methodologies, media analytics and digital attribution, and seek out key decision makers, challenge the status quo and influence decisions.
Foster relationships with others in the organization including marketing/advertising, analytics, and corporate strategy, among others.
Partner with internal and external product, research, data and measurement teams to bring full analytical capabilities.