The British Council builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language.
We work in two ways – directly with individuals to transform their lives, and with governments and partners to make a bigger difference for the longer term, creating benefit for millions of people all over the world. We help young people to gain the skills, confidence and connections they are looking for to realise their potential and to participate in strong and inclusive communities. We support them to learn English, to get a high-quality education and to gain internationally recognised qualifications. Our work in arts and culture stimulates creative expression and exchange and nurtures creative enterprise. We connect the best of the UK with the world and the best of the world with the UK.
These connections lead to an understanding of each other's strengths and of the challenges and values that we share. This builds trust between people in the UK and other nations which endures even when official relations may be strained. We work on the ground in more than 100 countries. In 2019-20 we connected with 80 million people directly and with 791 million overall, including online and through our broadcasts and publications.
Context – About the Study UK campaign
GREAT Campaign was launched in 2012 by the Prime Minister and is designed to promote the UK as a great place to visit, study and do business. The British Council has been a delivery partner since the campaign’s inception and leads on the student recruitment strand of the campaign. Social media and digital channels play a central part in the global campaign and are essential to the delivery of the campaign’s target of contributing £150 million a year to the UK’s economy through the enrolment of international students.
The Social Media Officer will support the Study UK Digital Marketing Manager to deliver engaging and innovative social media and digital content in line with the overall Study UK campaign strategy. You will have an eye for digital content, experience of managing online communities across multiple channels and the ability to analyse data to inform and drive the campaign. A good communicator, you will be proactive in building relationships with key stakeholders to source the best content for the Study UK campaign.
The Social Media Officer will have the opportunity to make an impact in various areas of responsibility:
Plan and deliver effective and impactful social media content across Study UK’s social media channels (Facebook, Instagram, Twitter, LinkedIn), evaluating effectiveness
Develop Study UK’s social media strategy in collaboration with social media agency and Digital Marketing Manager
Ensure social media and digital content is aligned with campaign objectives
Achieve efficient content creation, approval and distribution processes
Develop close relationship with social media agency
Build connections with stakeholders in order to source campaign content
Manage the Study UK blog.
You’ll be a creative and data driven social media marketer, with an excellent eye for detail and be passionate about creating innovative social media content. The successful candidate will have:
Experience of managing social media channels and creating content in a strategic capacity for a brand or organisation
Knowledge of various social media channels and best practice
Experience of anaylsing data and creating reports (social media or other)
Experience in project management or agency management
Digital marketing experience would be desirable.
Outstanding Civil Service Pension Scheme
Annual Travel Season Ticket Loan
Annual Performance related bonus
Contract type: FTC until 31st March 2021 with possible extension.
Immediate start date ideally.
You must have the legal right to work in the UK
If you feel that you are suitable and would like to be considered for this role, please apply before 13th October at 23:59 UK time
A connected and trusted UK in a more connected and trusted world.
The British Council is committed to a policy of equality and to valuing diversity and is keen to reflect the diversity of the societies in which we work at every level within the organisation. We welcome applications from all sections of the community. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies.
The British Council has Disability Confident Employer Status. We offer a guaranteed interview scheme for disabled applicants who meet the essential criteria for the role. Applicants are encouraged to highlight any specific requirements or adjustments needed to enable participation in the recruitment process.
The British Council is committed to safeguarding children, young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.