Editorial content is core to the modern ecommerce experience and the ultimate point of reference for our global consumers in the fashion space, whether online or offline – anytime, anywhere and on any platform. YOOX NET-A-PORTER’s unparalleled media and publishing division creates award-winning content for our titles including but not limited to PORTER, The EDIT and The Journal, connecting with the Group’s consumers in a unique and authentic way.
Reporting into the Head of Circulation & Marketing, in a close-knit team of four, the Senior Subscriptions Marketing Manager will be responsible for acquiring and retaining PORTER subscribers through all online and offline marketing channels. The successful applicant must have a proven track record working in a subscription service-led business working across all digital channels.
Create and execute the global subscription acquisition strategy for YOOX Net-a-Porter’s print magazine PORTER across all online and offline communication channels to meet agreed targets.
Manage the subscription marketing budget, analysing current performance and making recommendations for future budgeting requirements.
Decide the best possible website design for PorterSubscription.com in conjunction with Quadrant’s hosting capabilities. Agree payment options and sales messages for maximum conversion.
Work in close partnership with our fulfilment bureau Quadrant and other key external partners (Adestra, Mention Me, Air Business, Affiliate partners) to ensure the marketing plans are implemented efficiently.
Test and refine all aspects of marketing campaigns in order to ensure all campaigns are working as hard as possible.
Work with design teams to drive new creative executions and ensure that all briefs are communicated consistently, efficiently and appropriately for effective implementation of plans.
Generate new ideas for acquiring more subscribers across new platforms, channels etc.
Create and implement the e-mail marketing strategy for PORTER, with responsibility for growing the PORTER database of contacts and building/sending PORTER emails.
Negotiate & manage beauty partnership deals to grow the PORTER brand and subscriptions database outside of the NAP channels.
Implement and manage a multi-channelled global renewals campaign across all subscribers; including lapsed, bounced and win-back segments.
Work closely with the global YOOX NET-A-PORTER customer care teams to ensure that service levels are upheld across all subscriber touchpoints (email, telephone etc).
Set appropriate annual subscription KPIs – Acquisition, Churn, DD penetration and Loyalty
Develop, manage and continually refine the on-boarding welcome series for new PORTER subscribers.
Work closely with the YOOX NET-A-PORTER to ensure all techniques to increase subscriber renewal rates are implemented.
In-conjunction with the CRM team, generate new ideas to encourage PORTER subscribers to shop across the YOOX NET-A-PORTER Group platforms
Understand the shopping habits and behaviour of our PORTER subscribers and use these insights to highlight the importance of subscribers to the wider business
Proven track record in a publishing/subscription service-led business with experience of managing acquisitions and renewals, across digital channels.
Self-starter with high energy and initiative
Expertise in managing the customer’s online experience: site navigation, sign-up forms
Ability to manage multiple projects, ensuring all deadlines are met and service levels are maintained
Good eye for detail & highly numerical
Excellent creative judgement
Demonstrated experience in managing suppliers & third party relationships
Excellent communication and interpersonal skills
Positive and professional can-do attitude