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5 days ago
  • Level Senior
  • Professions Marketing, Digital Marketing
  • Type Full Time
  • Location London, United Kingdom
Group Circulation and Marketing Manager (12 month Maternity Cover)NET-A-PORTER
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Description

Editorial content is core to the modern ecommerce experience and the ultimate point of reference for our global consumers in the fashion space, whether online or offline – anytime, anywhere and on any platform.  YOOX NET-A-PORTER’s unparalleled media and publishing division creates award-winning content for our titles including but not limited to PORTER, The EDIT and The Journal, connecting with the Group’s consumers in a unique and authentic way.
Reporting into the Head of Circulation & Marketing, in a close-knit team of four, the Senior Subscriptions Marketing Manager will be responsible for acquiring and retaining PORTER subscribers through all online and offline marketing channels.  The successful applicant must have a proven track record working in a subscription service-led business working across all digital channels.

Key Responsibilities:

Acquisitions:
  • Create and execute the global subscription acquisition strategy for YOOX Net-a-Porter’s print magazine PORTER across all online and offline communication channels to meet agreed targets.
  • Manage the subscription marketing budget, analysing current performance and making recommendations for future budgeting requirements.
  • Decide the best possible website design for PorterSubscription.com in conjunction with Quadrant’s hosting capabilities. Agree payment options and sales messages for maximum conversion.
  • Work in close partnership with our fulfilment bureau Quadrant and other key external partners (Adestra, Mention Me, Air Business, Affiliate partners) to ensure the marketing plans are implemented efficiently.
  • Test and refine all aspects of marketing campaigns in order to ensure all campaigns are working as hard as possible.
  • Work with design teams to drive new creative executions and ensure that all briefs are communicated consistently, efficiently and appropriately for effective implementation of plans.
  • Generate new ideas for acquiring more subscribers across new platforms, channels etc.
  • Create and implement the e-mail marketing strategy for PORTER, with responsibility for growing the PORTER database of contacts and building/sending PORTER emails.
  • Negotiate & manage beauty partnership deals to grow the PORTER brand and subscriptions database outside of the NAP channels.

Retention & engagement:
  • Implement and manage a multi-channelled global renewals campaign across all subscribers; including lapsed, bounced and win-back segments.
  • Work closely with the global YOOX NET-A-PORTER customer care teams to ensure that service levels are upheld across all subscriber touchpoints (email, telephone etc).
  • Set appropriate annual subscription KPIs – Acquisition, Churn, DD penetration and Loyalty
  • Develop, manage and continually refine the on-boarding welcome series for new PORTER subscribers.
  • Work closely with the YOOX NET-A-PORTER to ensure all techniques to increase subscriber renewal rates are implemented.
  • In-conjunction with the CRM team, generate new ideas to encourage PORTER subscribers to shop across the YOOX NET-A-PORTER Group platforms
  • Understand the shopping habits and behaviour of our PORTER subscribers and use these insights to highlight the importance of subscribers to the wider business

Operations & Reporting
  • Create sales & financial reports that provide regular and accurate assessment of volume & revenue performance against targets/ budget.
  • Use current information and systems to undertake pre-activity forecasting, performance tracking and post-activity evaluation of all activity and drive forward recommendations for improvements.
  • Understand industry trends and achievements and benchmark our performance with the aim of excelling all other competitors on subscriptions.
  • Management of one direct marketing exec, ensuring training and coaching is provided, establishing and reviewing them against clear KPI's and objectives throughout the YNAP review system and regular 1-2-1 meetings.
  • To undertake ad-hoc projects as agreed with the Head of circulation & marketing in line with company and personal development targets.
  • Deputise for Head of Circulation & Marketing when she’s on in the office (on Fridays and after 4.30pm).

Skills and Experience:

  • Proven track record in a publishing/subscription service-led business with experience of managing acquisitions and renewals, across digital channels.
  • Self-starter with high energy and initiative
  • Expertise in managing the customer’s online experience: site navigation, sign-up forms
  • Ability to manage multiple projects, ensuring all deadlines are met and service levels are maintained
  • Good eye for detail & highly numerical
  • Excellent creative judgement
  • Demonstrated experience in managing suppliers & third party relationships
  • Excellent communication and interpersonal skills
  • Positive and professional can-do attitude

Reports to: Head of Circulation & Marketing
Hours: Your hours will be 37.5 hours per week working Monday to Fridays.

Skills Required

  • Marketing
  • Digital Marketing