Are you a creative, innovative marketer with a passion for brands?
Would you like to work for a brand with purpose that has meaning and a positive impact in the world today?
We have an exciting opportunity for a Head of Brand Marketing to create audience and insight-driven campaigns for the biggest consumer brands in the publishing industry.
We are the home of some of the world's biggest and best-known authors and brands: from Roald Dahl, Philip Pullman and Malorie Blackman to Peppa Pig, Peter Rabbit and Doctor Who. We pride ourselves on our innovation and we put consumers at the heart of everything we do. We're now looking for someone who can grow our Puffin and Ladybird brands and take them to the next level.
Our world is changing. Fast. This means that we want to work with a wide range of talent as we find new ways to tell our stories. That is where you come in. We want to hear from different voices and see from fresh perspectives.
The ideal candidate will have 5+ years' experience working on brand building campaigns. On a day to day basis, you will:
Conceive and execute effective, long term, creative brand campaigns and strategies
Coordinate the execution of brand marketing campaigns for Ladybird and Puffin including consumer-facing campaigns, experiential, events, CRM, plus trade-facing and retail engagement
Act as one of a core team of brand guardians, safeguarding and future proofing the Ladybird and Puffin brands
Engage in stakeholder management, working closely with PR, publishing, sales, licensing and finance teams
Oversee day to day management and long term career development of two direct reports
You will be someone who is:
Strategic, creative, commercial, adaptable, curious, open minded, organised, team player, inspiring
Proactive and reactive, able to work to deadlines and manage stakeholders
You will be someone who has:
Strong communication skills, strong leadership skills, strong interpersonal skills, strong presentation skills, effective decision maker.
Broad market awareness within children's media, brand and within marketing.
A proven track record in successful campaigns on and off line, proven success in brand building and audience growth
Experience in children's media and a love of books is a plus
A forensic interest in analysing consumer data and a talent in interpreting and communicating this clearly and vividly with internal colleagues and key stakeholders
We know that our employees are the heart of our business and have benefits that reflect our commitment to them, more information can be shared at interview stage but please find a summary below:
25 days paid holiday entitlement, plus bank holidays.
Cycle to Work scheme
Discounted gym membership
Personal Learning Allowance
Generous pension scheme
Company bonus scheme
Extended Parental Leave
Summer working hours
Volunteering policy, and charity matching
60% Discount on Company books
Please apply with your CV and Cover Letter no later than midnight on Monday 4 th November 2019.
Please note, we are not able to accept agency CV's for this role. Any CV's sent speculatively will not be eligible for a fee.
Company: The Random House Group Limited