25 days ago
  • Level Senior
  • Professions Head of CRM
  • Type Full Time
  • Location London, United Kingdom

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Closing date: 27 October 2019 at 11.30pm
Shelter is looking for a highly collaborative and influential individual, with extensive experience of CRM and marketing automation, and a track record of delivering successful integrated, multi-channel marketing and communication programmes, to join us as Head of CRM, where you will lead our new central function and work closely with business teams to develop their CRM capability.
A home is a fundamental human need, as essential as education or healthcare. Yet millions of people across Britain struggle on a daily basis with homelessness, bad housing conditions, soaring rents, discrimination and the threat of eviction. So, we are striving for change, with individuals, in communities, across society, and leading the way to a safe home. We need ambitious individuals who are passionate about our cause to join us at this exciting time. This is your chance to play a part in the fundamental change we are striving to achieve.
About the team
We're establishing a specialist CRM function with a cross-organisational remit, working collaboratively across the business to develop and co-ordinate a programme of communication that strengthens engagement with all those who want to support our cause. The function will play an important role in helping us achieve our target of growing our active and engaged supporter base to more than 500,000 people, leveraging our investment in marketing automation technology to deliver a great supporter experience at every touch point.
About this senior role
As Head of CRM, you will be responsible for defining the vision for marketing automation at Shelter and supporting teams right across the charity to implement plans aligned with our strategic objectives, business goals and KPIs, and helping to ensure the organisation gets the maximum return on its investment in new technology.
It's a highly collaborative position that will require you to work closely with senior colleagues in Fundraising, Campaigns, Retail, and Services, along with other teams which have a cross-organisational remit such as Data Management and Insight, IT and Research.
About you
You will have an extensive background in CRM and marketing automation, having worked at a senior level, ideally in an industry where customer retention is key. You will have a record of consistently delivering successful programmes of multi-channel communication, with demonstrable expertise in marketing automation and a thorough understanding of the content, data and technology required to enable it.
Digitally savvy, a natural innovator and outstanding communicator, you will also possess excellent networking, interpersonal and problem-solving abilities, while proven experience in changing a business focus from channel to customer focus would be beneficial.
We offer a wide range of benefits, including 30 days of annual leave, enhanced family friendly policies, pension and interest free travel loans. Our employees also have access to a tenancy deposit loan, payroll giving, cycle to work scheme and an employee assistance programme.
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We're here so no one has to fight bad housing or homelessness on their own.
Apply to be part of our team and be the change you want to see in society.
Safeguarding is everyone's business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
At Shelter, we welcome and encourage applications from everyone regardless of age, disability, gender, ethnicity, religion and sexual orientation. We are facing diverse problems, so need diverse people to tackle them.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.

Skills Required

  • CRM

People who have worked with Shelter