Head of CRM - London Job at Uswitch | The Dots
Job Expired
1 month ago
  • Level Senior
  • Professions Head of CRM
  • Type Full Time
  • Location London, United Kingdom

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Description

At RVU, we have the best of both worlds; the excitement of a start-up and the strength of well-established, trusted household names.
  • Uswitch is the UK’s top comparison website for home services switching, helping consumers save money on their gas, electricity, broadband, TV and phone.
  • Money is one of the UK’s leading comparison websites for financial services. Consumers can compare loans, credit cards, bank accounts and insurance from more than 600 providers.
  • Bankrate and saveonenergy.com are fast establishing themselves as innovative, consumer-centric websites that will help propel our future growth.
Together, we are RVU. Together, we have the power to reach consumers across the UK, and the technology to give them a world class online experience.
The Role:
We are looking for a strategic CRM leader who can identify, set, and execute a cross-product and multi-channel strategy that will 3x our CRM performance over the next three years. Building on recent growth and a tooling overhaul, this is an exciting opportunity to build our understanding of consumer needs and how to best reach consumers to help them make more informed decisions.
We’re a company of quick-thinkers who value high performance and despise red tape. Speed and adaptability are at the core of our company culture as well as our strategy. Our proprietary tracking systems will also give you access to the next-level data you need to make smarter marketing decisions. Our consumers sit at the middle of everything we do and our core beliefs drive how we approach every day including that “everything is written in pencil” and our belief in “running up escalators”.
You’ll be responsible for:
  • Setting strategic direction for the growth of our CRM function including identification of key performance drivers, goal setting, and team management.
  • Expanding our CRM capabilities into new contact mechanisms such as SMS, WhatsApp, push notifications and building customer relationships via effective communications, content, and delivery.
  • Managing a growing team of passionate CRM experts. You will be responsible for individual coaching and development as well as planning for the long-term hiring needs of the team.
  • Communicating effectively with and gaining buy-in from a wide variety of team members ranging from executive level to the CEO.
  • Make decisions that affect critical aspects of the business and interact regularly with company leaders and C-level executives.
  • Use (and help build) proprietary tools and data to make smarter decisions about what channels to target.
  • Work cross-functionally with our Social Media and PPC teams, Product, Engineering, Creative, and Analytics to optimise existing campaigns, create new ones, and create new ways for RVU to engage with our consumers.
  • Engage with Analytics and Data Science teams to understand and identify ways to increase consumer-level lifetime value.

Requirements

  • You’re a proven performer with demonstrable experience in setting and executing results-focussed CRM strategies.
  • Strong analytical skills - you’ll be comfortable measuring, interpreting, and making real-time decisions based on large volumes of marketing performance data.
  • The ability to set an aspirational departmental north star that excites your team and stakeholders, with a phased approach to achieving it to ensure progress and incremental value unlocks.
  • Desire to work hands-on in a performance based, analytical environment, while also working, collaborating, and providing strategic direction across various technical and creative teams.
  • The ability to identify opportunities and unlock action across the business through building business cases that convince partners across the organisation of the value of your proposed activities.
  • You’re a CRM and tech super-fan. You stay on top of everything new and exciting in the world of CRM and actively look to find ways to test and put new tools or technical developments into use. You don’t accept theories at face value and enjoy testing to prove effectiveness of tactics.
  • Experience with Braze, Segment, SQL or other database/analysis packages is preferred.

Benefits

We want to give you a great work environment; contribute back to both your personal and professional development; and give you great benefits to make your time at RVU even more enjoyable. Some of these benefits include:
  • A competitive salary and bonus package
  • Employer matching pension up to 7.5%
  • Excellent maternity, paternity and adoption leave policy, for those key moments in your life
  • Health insurance
  • A healthy learning and training budget + many more!

Skills Required

  • CRM

People who have worked with Uswitch