Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
About the team
The Media Planning team at Essence are experts on the paid media landscape and how audiences interact with it. We architect then steward holistic media plans throughout their lifecycle, owning the creation of overall plans, cross-channel budget allocation, in flight cross-channel reporting & optimisation, and post-campaign analysis. We are our clients’ key contacts for a unified view of their campaigns, narrating the story of the whole piece from planning recommendation through to PCA.
About the role
We are looking for an experienced leader to run our 30-strong media planning team assigned to the Google business in EMEA. Primarily based in London, the team create and steward digital media plans for 40+ markets across the region. They are supported by a small team in Dusseldorf and we aim to extend our on the ground presence to other markets for 2021. Our Google clients look to this highly technical and analytical team of media experts to translate their business and marketing objectives and product/media strategy into insight-rooted, innovative plans. Working variously with performance and brand objectives, these media planners work hand in hand with our client services, strategy, analytics and activation teams to ensure seamless delivery of responses to brief and implementation of live campaigns, all underpinned by a rigorous approach to continuous measurement and learning.
The right candidate for the role will have extensive agency-side experience. You will passionately represent Essence, ensure outstanding delivery to our clients, build our profile in the market and help create and convert new opportunities for growth. This is a unique opportunity to join a growing, dynamic agency doing cutting edge work for exceptional clients.
With overall responsibility for the development and delivery of our media plans for the Google EMEA business, you will understand the nuances of planning to both brand and performance KPIs and be capable of advancing our best practices in these areas. You will also run thought leadership programmes and lead or oversee other media planning-related projects for Google. Crucially, you will be responsible for the development and continued motivation of your team of incredibly bright, talented and ambitious media planners.
Reporting to our Head of Media Planning for EMEA you will have the opportunity to influence the broader development of the media planning practice in EMEA, generating impact far beyond the Google account. Other key stakeholders for this role are our EMEA Client Partner on Google and the Google Global Head of Media Planning.
Some of the things we'd like you to do:
Own the quality of work for EMEA media planning outputs including the narrative of responses to brief, channel selection and prioritisation, cross-channel campaign optimisation and post campaign analyses
Ensure consistent application of best practice and quality standards by our teams in London, Dusseldorf and new markets TBC
Work closely with our Media Activation and Client Service leads on Google to deliver seamlessly against our campaign and client needs
Guide the development of our media planning tools - both proprietary and 3rd party - and ensure they are utilised for best effect within our day to day media planning
Have a strong point of view on how the media landscape is changing, and how this impacts how we plan across multiple markets
Lead, inspire, motivate and grow our team of expert planners to ensure outstanding rates of talent retention. Where necessary, recruit exceptional talent to join them
Collaborate closely with internal teams and clients across the other Google business regions to identify and deliver opportunities for media insight that drive business results.
Understand the role you and your team play in delivering on our client’s central goals including revenue growth, efficiency and future-facing projects. Find proactive opportunities to enhance this
Be our clients’ point of escalation for all things media planning related.
A bit about yourself:
Significant experience of running large agency teams
A proven track record in defining media strategies and plans
Experience of working with large international clients
Strong knowledge of the Google platform
Deep digital expertise across brand and performance metrics
Proven success in media planning process design, implementation and enhancement, ideally with experience designing for disperate market specific requirements
Impactful point of view on planning and measurement tools
Working knowledge of and desire to be involved with media performance reporting
A passion to help and develop people. You make yourself readily available to answer questions and offer support, and are skilled in motivating people to succeed.
Impeccable client relationship skills. This role requires you to interact with senior clients and partner with them to launch category defining media campaigns
Effective and engaging written communication and presentation skills
Ability to influence and negotiate
Confidence to make decisions and resolve problems quickly and effectively
Passion for digital and data, well versed on the latest industry trends and news.
What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.