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16 days ago
  • Level Mid Level
  • Professions Public Relations, Marketing & Social Media
  • Type Full Time
  • Location London, United Kingdom
Influence ManagerOgilvy & Mather Group UK
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Description

A day in the life of...

As the first full time member of the influencer marketing team at Ogilvy, you will be joining us at an exciting time with a focus on developing, delivering and growing our influencer business across the agency.
Our influencer proposition covers the full spectrum of influencer work, from celebrities all the way to micro influencers and you will be directly responsible for the ideation, project management and execution of influencer marketing campaigns across this spectrum.
With a blend of left and right brain thinking, you will be results orientated and help strategically develop ‘best in class’ ongoing influencer programmes for Ogilvy clients that integrates into the overall strategy (owned, earnt & paid channels).

We rely on you to...

  • Responsible for the day-to-day running of influencer campaigns, from identification and implementation, overseeing and reporting.
  • Actively contribute to the Influencer strategy: recommend objectives, targets, action plan, calendar and budget
  • Aligning and collaborating with media, PR, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
  • Identifying and nurturing client appropriate talent opportunities and nurturing relationships to help deliver the influencer program for clients.
  • Maintain and build and successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
  • Be able to present creative and sell content solutions to internal stakeholders and new and existing clients.
  • Responsible for managing the influencer database and ensuring this is kept upto date.
  • Stay up-to-date with cultural/social trends and customers’ views and attitudes.
  • Assists in the development of and participation in promoting our influencer offering across the business.
  • Supports on additional projects as required – such as new business pitches, market reviews and competitive trends.

You are great at...

  • Passion for influencer marketing with a minimum of two years’ experience in the field.
  • Be able to demonstrate experience in building consistently productive relationships.
  • The ability to remain optimistic under pressure.
  • Strong experience of key stakeholder management.
  • A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
  • Proven experience of integrating digital and social media in campaign activity.
  • Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
  • A keen interest in all things social/PR and an avid follower of relevant news & trends.

Skills Required

  • Public Relations
  • Marketing
  • Social Media