Description

ABOUT TIDE:
At Tide, we are building a finance platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 1,800 employees.
Tide is rapidly growing, expanding into new markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
About the team
Merchant Acquiring team is a fast growing product area within Tide which is on a mission to provide the simplest and easiest ways to get paid. It is of prime importance for our merchants as payments acceptance is critical to enabling commerce for any business.
About the role
We are looking for an exceptional Product Marketing Manager to build out our Merchant Payments Acceptance Payment Product propositions and marketing suite. As our Product Marketing Manager, you will focus on product growth engineering execution, leverage analytics and insights to propel our product to new heights. You will be instrumental in driving our product-led growth initiatives, working closely with product and engineering teams to enhance and expand our market presence.
In this role, you will support and drive the building of the product marketing strategy through the lens of a member first approach, acquisition opportunities, customer targeting, and competitive landscape. Reporting to the Director of Product, Merchant Acquiring, you will craft our merchant payments acceptance strategy on a global basis.
Some of the things you’ll be doing:
Growth Engineering Execution: Lead initiatives that enhance our product's performance, optimising every aspect from user onboarding to retention. Your work will directly influence the growth trajectory of our Merchant Payments Acceptance product, allowing us to reach even more small businesses.
Analytics-Driven Decision Making: Utilise tools like Heap and Looker to analyse user behaviour, and product performance metrics. You'll extract insights that inform our product growth marketing, ensuring we make data-driven decisions that resonate with our target audience.
Product-Led Growth Strategy: Develop and implement marketing strategies that put the product at the centre of our growth efforts. By understanding customer needs and leveraging product features, you will help drive adoption and engagement, maximising our product's business and commercial impact.
Collaboration and Leadership: Work closely with product management, engineering and marketing channel teams to ensure alignment on product messaging and positioning. Your leadership will help bridge gaps between technical and non-technical stakeholders, ensuring everyone is on the same page.
Continuous Refinement: Collaborating closely with other Product Managers at Tide to help inform and guide product roadmaps utilising feedback loops from members, external research and data driven insight. Working with the product, business, and finance teams to set pricing that aligns with the product value proposition.
People Management: Whilst the initial role would require to be an individual contributor, it would be important for you to be able to  lead a team of product marketing managers as per the growth needs of the merchant acquiring business.
What we are looking for
You have 7+ years' relevant product marketing experience.
You have experience in and understanding of the SME space, SaaS software and/or fintech. Previous experience in working with physical point of sale and/or eCommerce payment acceptance products especially in the SME space is preferable.
You have a track record of successful end-to-end product marketing campaigns with real business impact: defining the value proposition, creating effective product marketing materials and ensuring successful execution with a cross-functional team; we’re after someone who’s not afraid to get their hands dirty and remove any blockers that might be on the critical path.
You’re comfortable working in a fast-moving company where priorities can change and processes may need to be created from scratch.
You have very strong project management skills and can foster collaboration with teams outside of your direct control by building strong relationships.
You’re well versed in product analytics, and can use data to drive decisions within product marketing campaigns and follow it up with actions to constantly improve on product acquisition and engagement  goals.
You’ve worked across multiple markets, and have managed the complexities of global product development with limited localisation as required.
You’re a self-starter who doesn’t wait for instruction, and who works backwards from targets to ensure effective execution.
What you’ll get in return:
Competitive salary
Flexible working options
Share options
Group Life Insurance
Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
25 days holiday with the ability to buy extra days
3 days for L&D or volunteering time off per year
We invest in your development with a £1,000 professional L&D budget per year
Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
Spacious brand-new office near Old Street with an all-day snacks bar
Enhanced family-friendly leave
Sabbatical leave
#LI-EP #LI-Remote #LI-Hybrid
TIDEAN WAYS OF WORKING:
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
Skills Required

Product Marketing
Project Management
Build Relationships
People who have worked with Tide

View all
Hayley Sigrist
- Marketing Manager
- News UK, Tide
Maria Isola
- Digital Project Manager
- Elsewhen