1 month ago
  • Level Junior
  • Professions Marketing Executive, Communications Director
  • Type Full Time
  • Location London, United Kingdom

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Description

  • Understand the existing Harrods brand positioning and how to maintain and develop this.
  • Contribute to the development of the Hair & Beauty and The Wellness Clinic marketing strategy, ensuring that all activity is aligned with the agreed strategic direction and key objectives
  • Seek out and identify strong cross promotional activity in all departments whilst working to a realistic budget to generate and build awareness of the services, products and experts within the business.
  • Developing exposure for both departments through effective customer event and CRM strategy, increasing Harrods reach and driving exposure for exclusives and events.
  • Execute the marketing strategy in partnership with the Group Marcomms Manager - Beauty, ensuring a structured and cohesive approach with key focus and clear targets.
  • Working closely and collaboratively with the Project Delivery Team and wider Brand Experience Division. i.e. following the Creative submission process for your division.
  • Nurturing and building key relationships with brand contacts.
  • Regular reporting of the Marcomms strategy to the relevant internal stakeholders, which will include completing relevant and appropriate reports and documents.
  • Managing and implementing Hair & Beauty Salon marketing activity and promotions calendar
  • Monitoring performance on marketing activity / promotions to identify best practices to influence future plans.
  • Work with the Project Delivery Team and Events Team to organise and deliver Customer/Brand Events.
  • Liaise with the customer insight team and use findings to influence marketing strategy and decisions.
  • Working with the Editorial team to deliver relevant information and driving relevant content for your division.
  • Demonstrate in depth knowledge of the Macro trends and influences in Beauty to help shape and better each campaign or Marcomms strategy.
  • Develop strong working relationships with counterparts internally in order to deliver against your objectives.
  • Develop strong working relationships with counterparts externally to maximise their brand moments to our advantage.
  • Project management, meeting deadlines and client handling on the brand relationships to manage expectations and deliver better collaborations.
  • Deliver exciting and innovative marketing campaigns and promotions.
  • Be aware of the commercial revenues generated by the Brand Experience Division and offer strategic support to your line manager and colleagues in the BED to extend the reach of a campaign or an experience.
  • Be an ambassador of the Harrods brand, the Marcomms Team and the Brand Experience Division.

Skills Required

  • Marketing

People who have worked with Harrods