27 days ago
  • Level Mid Level
  • Professions Marketer, Researcher
  • Type Full Time
  • Location London, United Kingdom

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Description

Bumble Inc. is the parent company of Badoo and Bumble, two of the world’s highest-grossing dating apps with millions of users worldwide. The Bumble platform enables people to connect and build equitable and healthy relationships. Founded by CEO Whitney Wolfe Herd in 2014, the Bumble app was one of the first dating apps built with women at the center, and the Badoo app, which was founded in 2006, was one of the pioneers of web and mobile dating products. Bumble currently employs over 700 people in offices in Austin, Barcelona, London, and Moscow.
Bumble is looking for an ambitious and motivated Market Researcher to work across all areas of the company but with a focus on supporting the Badoo marketing team and bringing expertise on quantitative research.
Primarily you will be an important partner to the Badoo brand and creative teams, helping to provide a regular cadence of insight to fuel the creative development and brand marketing process. There will also be the need to work flexibly to support other teams across the business, including those teams focusing on Bumble. You’ll be working on global brands that are changing the lives of millions of people around the world already - and you’ll be helping us to grow and make an even more meaningful impact in the years to come. You’ll also be an integral part of the growth of our expanding research practice, helping us to scale into a world class team.
You will report into the Research Director and can be based in any of the cities where Bumble has offices (London, Moscow, Austin, New York, Barcelona).

KEY ACCOUNTABILITIES

  • Act as a partner to the Badoo brand, creative and communication teams, ensuring that Badoo member thinking is a core part of the marketing process. And from time to time work flexibly to support other areas of the business (i.e. the Bumble team)
  • Blend and balance quantitative and qualitative approaches where needed, although with an emphasis on quantitative methodologies
  • Deliver inspiring, applicable, action-orientated and high quality market research that will challenge the team to think deeply about our customers
  • Improve knowledge of the cultural trends which are impacting our users
  • Provide inspiring insight which helps fuel and give inspiration to the development of upcoming marketing campaigns
  • Develop insights which give a deep understanding of how we can optimise and strengthen the impact and relevance of our marketing content and assets
  • Proactively identify new trends and opportunities which the business should act upon
  • Give support on media planning, identifying the right target audiences and channels by which we can reach them
  • With support, help to build and scale the market research function

EXPERIENCE WE ARE LOOKING FOR

  • 4 or more years of market research and customer insight experience, your background could be either client side or agency
  • Comfort with running research studies in a hands-on way, working independently but with strong support from senior researchers within the team
  • Starting to form experience of a broad range of quantitative market research methods and techniques. Particularly those related to campaign development, planning and evaluation
  • Strong grounding in how to implement industry best practices to ensure our work is delivered to a high standard, particularly in relation to quantitative methodologies
  • Experience of running multi-market, global quantitative research studies
  • A foundational understanding of media planning, buying and evaluation of campaign effectiveness.  Bonus points if you have used TGI and similar platforms
  • Experience of planning and prioritising your work in a busy and fast paced environment

ABOUT YOU

  • You have a positive and committed with a 'can-do' attitude and a flexible approach
  • You are a self-starter: you thrive on taking ownership of initiatives with limited oversight
  • You have a developing understanding of how to work with modern, agile research techniques
  • You are comfortable with qualitative research methods, and bonus points if you’re also happy with moderating qualitative research yourself
  • You have a good sense of when to be scrappy and when to hold the line on methodological rigour
  • You are an engaging and clear communicator, comfortable influencing senior marketers
  • You have a passion for collaborating with colleagues and stakeholders to arrive at rounded and balanced perspectives in your work, underpinned by a strong desire to learn
  • You are commercially minded, and already developing a keen sense of where insights can fuel growth and make a commercial impact
  • You are deeply passionate about Bumble’s brand vision and values
We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Skills Required

  • Marketing
  • Research

People who have worked with Bumble