1 month ago
  • Level Mid Level
  • Professions Marketing Analyst
  • Type Full Time
  • Location London, United Kingdom

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Description

At Harrods we truly believe nothing is impossible. We drive ourselves and inspire others to always push for more. This passion to exceed is what sets us apart. We are proud to be a place where standing out means being yourself.
Our Insights department are looking for a confident, hands on, self-starter who will understand and shape our Marketing Analytics data, campaign planning and measurement and be well versed in the latest analytical techniques and their application to a commercial environment. The successful candidate will play a pivotal role in shaping how Marketing Analytics is adopted at Harrods.
About You
You will be a skilled digital data analyst, able to identify ways to build our brand and maximise the impact of our multi-channel marketing & advertising strategies. A passionate numbers person by nature with a commercial edge and a drive to exceed. You'll be well organised, prepared to multi-task and respond to a fast-paced environment with conflicting priorities. You'll bring subject matter expertise in online marketing and operate as an expert in testing within online marketing e.g. Multivariate, AB. You'll be adept to working with Google Analytics 360 and SEM campaign strategies and SEO practises. You'll be an excellent communicator, motivated to collaborate with others to continuously optimise your output and impact. You'll have strong Data visualisation experience and able to use tools to manipulate and collate data quickly and efficiently, with solid working knowledge of Media Mix and Multi Touch Attribution Modelling techniques.
What to Expect
In this role you'll work with a dynamic and newly formed team with ambitious goals to redefine and innovate our online marketing agenda. You will be responsible for establishing and embedding best practices for testing and measurement of a variety of marketing initiatives, including understanding the incremental value of our marketing spend and using innovative predictive data tools to drive knowledge & impact. Your role to play will be devising the methodologies and processes required to determine the effectiveness of multi-channel marketing campaigns by collecting all available data e.g. page clicks, keyword hits, search engine traffic, and other data with a focus on digital. You will implement these changes and build KPIs to understand omnichannel Marketing effectiveness.
In this role you'll partner with stakeholders in performance marketing and digital on current campaigns, advising them on how to achieve maximum attraction, retention and commercial impact of our deliverables. To do so you'll also need to analyse and evaluate campaigns and understanding the synergies between marketing and our wider business to deliver actionable insights behind the numbers. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
What is Important?
Organisation is so important to our team; we are expected to be consistent and accurate. Over time, we've built a reputation we are proud of. Our team is approachable and efficient - we need someone who shares our values and understands the importance of our place in the business. Sometimes we are very busy; our team shares the load, supports each other and wins as a team. We set deadlines, we hit those deadlines.

Skills Required

  • Marketing Analytics

People who have worked with Harrods