Closing date: Thu, 31 Oct 2019
The RSPCA is responsible for helping thousands of animals every year suffering from neglect, cruelty and abuse.
We solely rely on voluntary fundraising and donations to sustain that support. This role will sit right in the heart of both teams who play a significant part in helping the RSPCA to carry out its vital work.
We're recruiting Marketing Executives specifically within our Donor Recruitment (acquisition) and Donor Development (retention), teams. You'll make a huge contribution to Donor Recruitment or Donor Development activities, managing multiple activities and key stakeholders to deliver campaigns that are on brand and drive income.
If you have a creative flair and would like to be part of our journey, we can't wait to hear from you!
How you will support both teams
Monitoring and communicating campaign performance in-line with plans/against objectives, ensuring campaigns are delivered on time and to budget
Producing and presenting campaign results, reports and analysis within the required time frame. Presenting detailed evaluations and analysis on all owned channels using various sources including supplier reports and industry knowledge.
Keeping abreast of industry news and developments and ensure all knowledge is shared across both teams
Supporting the Senior Marketing Executive in managing the performance of 3rd party suppliers
Developing creative for use in marketing campaigns
Investigating new opportunities to refine the supporter journey and grow income
How you will support the Donor Recruitment team
Supporting the Senior Marketing Executive to manage and deliver marketing activity that drives the acquisition of new donors to the RSPCA, through multiple channels including digital (paid social, PPC, display), DRTV (direct response TV), print advertising and Face to Face (private sites and door to door) campaigns
How you will support the Donor Development team
Owning the campaign plans for a specific product (for example, One-off or Regular Giving), and ensuring activity ¿ online, offline, via telephony and/or mobile - to existing donors is delivered against the plan in a timely and cost-effective way
What we're looking for
All of our Executives should demonstrate a flexible working approach and have the passion and motivation to engage with, communicate and inspire your teams around you to ensure they deliver high-quality outcomes. We would really like you to be able to demonstrate strong stakeholder management skills and have the ability to work on your own initiative.
You will share our values of being compassionate, inspirational, committed, expert and act with integrity. In addition, you¿ll have:
Direct marketing experience is essential
Proven project/campaign management skills
Print and / or digital knowledge
The ability to develop strong working relationships
Strong attention to detail
Excellent time management skills
Strong ability to multi-task on-going campaigns
A degree-level qualification or equivalent
Charity experience preferred but not essential
What's in it for you
You¿ll have an opportunity to work for the largest animal welfare charity in England and Wales.
We value and recognise our employees' contribution and are proud to offer an extensive benefits package that includes:
35 hours standard working week, 25 days annual leave plus bank holidays increasing to 30 days with service; a generous pension scheme with associated life assurance and group income protection scheme; access to private healthcare scheme; support for professional development after qualifying period and access to our employee assistance programme. We also offer free parking on site.